Tarushi Gangrade

Delivered a $72 cost per lead at a 0.6% click-through rate on a $1M paid media budget by owning advertiser-side full-funnel activation across LinkedIn Ads, Google Search, and Microsoft Search in 24 markets. Established campaign tracking, attribution reporting, and a recurring performance review cycle with regional and client leadership.

Grew ad revenue 4x in three months across 400+ advertisers by building and scaling the retail media platform for brand solutions from zero as a hybrid self-serve and managed service offering. Doubled ad revenue in six months and moved monetization from 0.4% to 1.3% of total GMV by redesigning the pricing architecture.

Established the monetizable ad inventory on the app by setting up the processes governing its use for advertiser campaigns and internal merchandising. Increased click-through rate from 10% to 22% and add-to-cart rate from 9% to 15% within six months by automating and personalizing homepage placements.

Onboarded 50+ brand partners and executed marketing plans for 10+ brands by building go-to-market plans, value propositions, and pitch decks. Scaled the online medicine marketplace 3x in four months and grew platform traffic 4x in three months by applying data analytics and SEO.

Pursued an MBA at the Indian Institute of Management, Indore, from 2018 to 2020.

Completed a Bachelor of Arts in Foundations of Management at the Indian Institute of Management, Indore, from 2015 to 2018.