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vaishnavi rathod User

@vaishnavirathoduser

Digital marketing strategist and e‑commerce founder driving growth through data and performance.

India
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What I'm looking for

I seek a growth‑oriented role combining performance marketing and e‑commerce strategy, where I can lead campaigns, optimize conversion funnels, and mentor teams in a collaborative, data‑driven environment.

I am a digital marketing strategist and e‑commerce founder with over 10 years of combined experience in marketing, brand building, data analysis and education. I launched and scaled a fashion label on Myntra and Flipkart and ran performance campaigns that drove measurable growth.

As Founder & Marketing Lead at Ranisaheba Fashions, I led Meta and Google Ads, designed and managed the WordPress brand website, optimized SEO and UX, and conducted A/B testing and conversion optimization to improve sales and customer experience.

Previously, I served in academia as an Assistant Professor and Lecturer, delivering courses in electronics and communication, mentoring final‑year projects and designing curriculum and workshops that blended technical and digital marketing skills.

I bring a blend of hands‑on execution (ads, site management, cataloging, analytics) and leadership (team mentoring, curriculum design, cross‑functional coordination), and I focus on data‑driven decisions to scale brands sustainably.

Experience

Work history, roles, and key accomplishments

SC

Assistant Professor

Shri Tulja Bhavani Engineering College

Jan 2020 - Jan 2022 (2 years)

Delivered lectures in communication systems and electronics, mentored final-year projects, and coordinated industry visits and extracurricular activities to improve student outcomes.

Education

Degrees, certifications, and relevant coursework

CA

Career247

Certificate (Training), Digital Marketing

Enrolled in Advanced Digital Marketing Training (ongoing) to deepen skills in advanced marketing strategies and tools.

GG

Google Digital Garage

Certificate, Digital Marketing

2023 - 2023

Completed the Fundamentals of Digital Marketing certification covering core digital marketing concepts and tools.

TC

Terna Engineering College

Bachelor of Engineering, Electronics & Telecommunication

Completed a Bachelor of Engineering in Electronics & Telecommunication, providing foundational knowledge in electronics and communication systems.

BS

BMIT Polytechnic, Solapur

Diploma, Electronics & Telecommunication

Completed a Diploma in Electronics & Telecommunication focusing on practical and technical skills relevant to electronics disciplines.

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vaishnavi rathod User - Founder & Marketing Lead - Ranisaheba Fashions | Himalayas