vaishnavi rathod User
@vaishnavirathoduser
Digital marketing strategist and e‑commerce founder driving growth through data and performance.
IndiaWhat I'm looking for
I am a digital marketing strategist and e‑commerce founder with over 10 years of combined experience in marketing, brand building, data analysis and education. I launched and scaled a fashion label on Myntra and Flipkart and ran performance campaigns that drove measurable growth.
As Founder & Marketing Lead at Ranisaheba Fashions, I led Meta and Google Ads, designed and managed the WordPress brand website, optimized SEO and UX, and conducted A/B testing and conversion optimization to improve sales and customer experience.
Previously, I served in academia as an Assistant Professor and Lecturer, delivering courses in electronics and communication, mentoring final‑year projects and designing curriculum and workshops that blended technical and digital marketing skills.
I bring a blend of hands‑on execution (ads, site management, cataloging, analytics) and leadership (team mentoring, curriculum design, cross‑functional coordination), and I focus on data‑driven decisions to scale brands sustainably.
Experience
Work history, roles, and key accomplishments
Founder & Marketing Lead
Ranisaheba Fashions
Jan 2019 - Present (6 years 9 months)
Built and scaled a fashion brand on Myntra and Flipkart, driving marketing campaigns that increased visibility and sales and achieving a reported 200% ROI on GTM efforts.
Assistant Professor
Shri Tulja Bhavani Engineering College
Jan 2020 - Jan 2022 (2 years)
Delivered lectures in communication systems and electronics, mentored final-year projects, and coordinated industry visits and extracurricular activities to improve student outcomes.
Lecturer
BMIT Polytechnic
Jan 2013 - Jan 2014 (1 year)
Developed academic modules and presentations, assessed student performance, and conducted workshops on digital marketing and electronics.
Education
Degrees, certifications, and relevant coursework
Career247
Certificate (Training), Digital Marketing
Enrolled in Advanced Digital Marketing Training (ongoing) to deepen skills in advanced marketing strategies and tools.
Google Digital Garage
Certificate, Digital Marketing
2023 - 2023
Completed the Fundamentals of Digital Marketing certification covering core digital marketing concepts and tools.
Terna Engineering College
Bachelor of Engineering, Electronics & Telecommunication
Completed a Bachelor of Engineering in Electronics & Telecommunication, providing foundational knowledge in electronics and communication systems.
BMIT Polytechnic, Solapur
Diploma, Electronics & Telecommunication
Completed a Diploma in Electronics & Telecommunication focusing on practical and technical skills relevant to electronics disciplines.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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