nisha tibrewal
@nishatibrewal
Lead UX designer driving product strategy, growth, and measurable conversion improvements.
IndiaWhat I'm looking for
I am a product-driven UX leader with 8+ years of experience in UX strategy, research, and design execution for SaaS and e-commerce. I blend Jobs-To-Be-Done research with strategic design vision to improve conversion, retention, and engagement.
As a freelance Lead UI/UX & Growth Consultant, I partner with founders and leadership of SMEs and D2C brands to define product strategy, run UX audits, and deliver measurable improvements—including an average 20% conversion lift within 60 days.
In prior roles at Cimpress Technologies and GOQii, I owned end-to-end redesigns, launched new commerce modules that grew GMV, cut user task time, and increased weekly active users and retention through iterative experiments and strong cross-functional collaboration.
I mentor designers, build scalable design systems and component libraries, and integrate analytics-driven CRO practices using tools like GA4, Hotjar, Figma, Sketch, and Zeplin to drive product outcomes.
Experience
Work history, roles, and key accomplishments
Lead UI/UX & Growth Consultant
Freelance
Jun 2022 - Present (4 years)
Partnered with founders of 15+ SMEs and D2C brands to define product strategy and run UX audits, achieving an average 20% conversion lift within 60 days and reducing design-to-dev clarification loops by 40%.
Led end-to-end redesign of an online template editor, cutting user task time by 31% and growing weekly active users by 18% in the first release cycle while improving QA and reducing design-related bugs by 25%.
Senior UI/UX Designer
GOQii Technologies
Apr 2017 - Jan 2020 (2 years 9 months)
Designed and launched an in-app e-commerce module that drove 15% GMV growth in the first quarter and implemented onboarding experiments that boosted Day-7 retention by 10%; mentored 3 junior designers.
Education
Degrees, certifications, and relevant coursework
ImaginXP
Certificate, User Experience Design
Completed a User Experience Design certificate focusing on UX methods, tools, and practical design workflows.
Arena Multimedia
Diploma, Multimedia
Completed a Diploma in Multimedia covering multimedia design and production tools and techniques.
Institute of Design, Chennai
Diploma, Fashion Design
Completed a Diploma in Fashion Design covering garment construction, textiles, and fashion design principles.
Availability
Location
IndiaAuthorized to work in
Website
behance.net/nishatibrewalPortfolio
behance.net/nishatibrewalJob categories
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