Aman Deep

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Open to opportunities

Aman Deep

@amandeep2

I drive global performance marketing growth through data-driven media optimization.

What I'm looking for

I'm looking to lead performance marketing and media optimization work where I can grow revenue, improve ROAS through data-driven testing, build high-performing global teams, and strengthen operational efficiency.

I've driven performance marketing growth for global brands at Cendyn and GroupM, generating more than $1M in incremental revenue through strategic leadership of $1.3M in data-driven recommendations.

At Cendyn, I help optimize paid buying strategies, align cross-functional execution with marketing goals, and improve operational efficiency for international business growth. My A/B testing and optimization work elevated top-tier client ROAS by 10X.

At GroupM, I directed a global team of 20–22 across APAC, EMEA, and North America, overseeing end-to-end performance marketing strategy. I led campaign architecture, budget management, audience targeting, reporting, and capability development, contributing to consistent 28% year-over-year growth across global accounts.

Earlier, I managed Google Auction Launch processes at Cognizant, improved business visibility through Google My Business and Google Ads at Tech Live Connect, and delivered CRM solutions using PL/SQL at MagnaQuest Technologies. I'm Google-certified, Green Belt trained, and focused on improving media performance through analysis and operational discipline.

Experience

Work history, roles, and key accomplishments

CE

Current

Performance Media Manager

Current

Cendyn

Apr 2023 - Present (3 years 6 months)

Assisted in leading and optimizing paid buying strategies to enhance client performance. Generated over $1M+ in incremental revenue through strategic leadership and elevated top-tier client ROAS by 10X through data-driven A/B testing.

Project Management Performance Marketing Leadership Digital Marketing PPC Data Analysis A B Testing ROAS

GM

Senior Media Activation Manager

Group M

Dec 2019 - Apr 2023 (3 years 4 months)

Directed a global team of 20–22 members across APAC, EMEA, and NA to oversee end-to-end performance marketing strategies. Drove cross-functional collaboration resulting in consistent YoY growth of 28% across global accounts.

Performance Marketing Team Leadership Budget Management Audience Targeting Reporting

CS

Process Specialist

Cognizant Technology Solutions

Jul 2015 - Dec 2019 (4 years 5 months)

Managed the Google Auction Launch process across multiple regions, leading training and live account implementation. Proactively identified and resolved critical issues, conducted RCA, and developed standardized SOPs.

Google Ads Auction Management Training SOP Development Process Improvement

TC

Subject Matter Expert

Tech Live Connect

Mar 2014 - Jul 2015 (1 year 4 months)

Enhanced business visibility by optimizing Google My Business presence and executing strategic Google Ads campaigns. Collaborated closely with stakeholders to improve discoverability, engagement, and lead generation.

Google my business Google Ads Stakeholder Management Lead Generation SEO

MT

Implementation Engineer

MagnaQuest Technologies

Apr 2013 - Jan 2014 (9 months)

Designed and delivered tailored CRM solutions through expert PL/SQL development and UI/UX design collaboration. Ensured seamless functionality and alignment with client requirements.

Pl SQL CRM UI UX Design

Education

Degrees, certifications, and relevant coursework

KU

Kurukshetra University

Bachelor of Technology, Technology

2009 - 2013

Bachelor of Technology degree from Kurukshetra University, completed in 2013.

Tech stack

Software and tools used professionally

SQL

Google Ads

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