Vadim Fedorovich

Took the product to market as a service first, then pivoted it into a subscription and migrated early clients. Reworked onboarding and activation, halving the cost of acquiring a paying customer and reaching CAC payback within the first month.

Ran around 50 growth experiments, growing MRR 3x from 11k to 33k in 8 months. Recruited a team of 2 developers, set up engineering processes, and owned delivery.

Shifted the roadmap from shipping new features to driving adoption of existing ones. Rebuilt user onboarding, cutting time to value fivefold, lifting activation by 1.5–2x and LTV by 40%.

Took requirements from customer pain points through to system specifications and modelled processes in BPMN. Prioritised and sized the backlog with RICE and MoSCoW, and led a team of 3 analysts.

Co-founded the business, identified the key segment, and rebuilt the value proposition, lifting cold-outreach conversion by 60%. Reached over 50% share of sales in that segment and raised margin from 3–5% to 7–10%.

Completed the Grow Your Product training covering strategy, growth models, and experimentation.

Completed training on data-driven product and business decision-making.

Completed the Digital Product Management program at the Higher School of Economics in Moscow.

Earned a Bachelor of Science in Automotive Engineering from the Belarusian National Technical University in Minsk.