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Jiayan Lin

@jiayanlin

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Product Manager Associate at Tencent who designed an AI creator tool cutting shortlisting from weeks to minutes.

United Kingdom

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At Tencent, I designed a B2B AI creator recommendation tool that replaced manual, experience-based sourcing. It cut marketers’ shortlisting time from about two weeks to five minutes, and around 800 recommended creators were booked for live campaigns.

I defined creator-matching strategy with engineering and data science, proposed LLM tagging rules across brand safety, content type, and creator tiering, and built a golden evaluation set. I also designed an agentic AI copilot for campaign setup, creator segments, and shortlist vetting.

At Fulcrum Global Technology, I led 0-to-1 development of an AI client intelligence product for law firms. After 10+ client interviews and feedback sessions, I owned the roadmap and sprint execution through launch, securing two client sign-offs.

At TikTok, I managed creator–product matchmaking campaigns across EU markets and analysed performance using A/B testing and funnel data. I also studied Psychology at UCL and am completing an MSc in Social Science of the Internet at the University of Oxford.

Experience

Work history, roles, and key accomplishments

Current

Product Manager Associate

Current

Tencent

Jun 2026 - Present (5 months)

Designed a B2B AI creator recommendation tool, cutting shortlisting time from ~2 weeks to ~5 minutes. Drove adoption into live campaigns, generating 2M+ organic views and $120K+ in media value.

AI B2B SaaS Product Strategy LLM Data Science MCPs APIs Agentic AI Campaign Management

Product Manager Summer Associate

Fulcrum Global Technology

Jun 2025 - Sep 2025 (3 months)

Led 0-to-1 development of an AI client intelligence product for law firms. Ran 10+ client interviews and owned roadmap and sprint execution through launch, securing 2 client sign-offs.

AI Product Development Roadmapping Agile Sprint Execution Client Interviews Agentic AI

Creator Operation Intern

TikTok

Apr 2025 - Jun 2025 (2 months)

Drove a 10% GMV increase by managing creator–product matchmaking campaigns across EU markets. Grew active creators by 34% in 2 months and improved creator engagement by 23%.

Campaign Management A B Testing Funnel Analysis Creator Acquisition Email outreach Push Notifications

Business Development Intern

Trip.com Group

Jun 2023 - Sep 2023 (3 months)

Managed relationships with travel suppliers across Southeast Asia, aligning on pricing and service standards. Coordinated the inaugural supplier committee with 50+ stakeholders.

Supplier Management Market Analysis Stakeholder Communication Partnership Development

Education

Degrees, certifications, and relevant coursework

University of Oxford

Master of Science, Social Science of the Internet

2025 -

Activities and societies: Oxford AI Society, Oxford Edge Innovation Sprint (1st place)

Pursuing an MSc in Social Science of the Internet, with relevant modules including Internet Technologies and Regulation, Algorithmic Fairness and Accountability, Computational Methods, Subversive Technology, and Internet and Society.

University College London (UCL)

Bachelor of Science, Psychology

2022 - 2025

Grade: First Class Honours

Activities and societies: Research Assistant at Pain in the Wild Lab, Volunteer for Origami Society at UCLH, Transition Mentor for 40+ students over 2 years, Web Designer for Connect.ed Society, Nudgeathon 2025 Participant

Completed a BSc in Psychology with First Class Honours, covering modules such as Human-Computer Interaction, Advanced Statistical Methods, Applied Decision Making, Brain in Action, Cognitive Neuroscience, and Organisational Psychology.