Uwe Bormann

Boutiqxcel Inc. provides high-impact strategic leadership as a Fractional CMO, CCO or Consultant, backed by over two decades of global executive experience across sectors such as SaaS, IoT, IT/Telco, Adtech and Telematics.
We specialize in driving digital transformation and commercial excellence in combination with AI business strategies and applications, partnering directly with founders and C-su

Spearheaded the successful launch of the Linde e-commerce shop in Germany, overseeing end-to-end setup of supply chain operations, customer hotline, product portfolio, and pricing strategy.

Planned and executed integrated online and offline performance marketing campaigns for both Linde and STILL e-commerce platforms, driving visibility and sales growth.

Led pricing and product portfolio managem

I led the repositioning of the company with a bold new positioning statement, complete rebrand and a powerful Marketing & PR strategy that gained traction in both Europe and the U.S.

Developed the global positioning for Nexxiot, including defining a unique selling proposition (USP) and creating a blue ocean strategy that secured a two-year competitive advantage.

Created the new branding, CI guid

Managed EMEA/LATAM marketing budgets for CAS flagship businesses and internal startup divisions, including activity plans, Marketing & Sales objectives, and KPI tracking.

Developed the corporate branding campaign “Why Not” for BU CAS, including a global brand marketing concept adapted for multiple regions.

Executed digital multichannel demand generation campaigns for the Construction/Corrosion s

Directed full P&L management for the DACH region, overseeing strategic planning, budgeting, forecasting, and revenue optimization.

Achieved +300% growth in paid subscriptions and 5x increase in traffic (organic & paid) over 3 years through performance marketing, SEO/SEM, A/B testing, and conversion rate optimization (CRO).

Led multi-channel campaigns, including display, programmatic, native, soc

Partnered directly with the CEO to drive the strategic positioning and comprehensive rebranding of mainAD, a leading company in the AD-tech space. Spearheaded initiatives across brand identity, value proposition and customer engagement.

Defined and articulated the company’s positioning and value proposition, ensuring it resonated across multiple client segments.

Developed a compelling tagline an

Acquired by Ströer Digital

Defined the go-to-market strategy, including positioning, brand, corporate identity (CI), and messaging.

Built the marketing team, establishing processes, structures, and frameworks to drive growth.

Defined product and product marketing strategy, aligning offerings with market needs.

Successfully launched the product portfolio, generating brand awareness through tar

zanox AG - Axel Springer SE company, since 2016 rebranded to AWIN

Defined global positioning, brand strategy, and messaging across all target groups, establishing zanox as the European market leader in 2010.

Delivered double-digit year-on-year revenue growth, increasing revenue from €107M (EBIT €8M) in 2006 to €367M (EBIT €14M) in 2010.

Built the International Marketing & PR department, includi

Launched on-pack retail promotion with VoIP partners Skype and Yahoo!, driving >40% increase in PC headset sell-out across EMEA and a 20% redemption rate.

Developed and launched an e-commerce platform for affiliate programs and marketing campaigns with partners, achieving >35% increase in online sales.

Organized press and partner fashion & design event in Milan, tripling EMEA PR coverage and inc

Launched the European brand campaign “Find Your Space”, leading agency pitch, redefining brand values, personality, and guidelines.

Introduced new corporate identity (CI) guidelines, ensuring consistency across all marketing touchpoints.

Managed major events and conferences, including CeBIT 2003–2005 and other European events, speaker programs, and trade shows.

Implemented multimedia marketing

Merged with Alcatel to Lucent-Alcatel S.A.

Marketing Programs for Client Success Management and Relationship Management, Event Marketing, Conference Management
Industry: Telecommunication equipment and software

Jul 2026