Utkarsh Agrawal
@utkarshagrawal1
I lead mobile user acquisition and performance marketing, turning CAC and payback into scalable growth.
IndiaWhat I'm looking for
I’m a performance marketing and growth leader with 8+ years running large-scale user acquisition for high-growth consumer apps across the US and India. I treat volume, CAC, and payback as one connected problem, not three separate systems, and I’m hands-on end to end—from channel strategy to measurement and decision cadence.
At PocketFM, I currently own the US acquisition charter (roughly $8M a month) across Meta, Google, and TikTok. I improved blended payback from Month 10 to Month 7 while scaling spend 1.8x, and I lead a team of seven with a channel ownership model supported by analytics and operations.
I’ve focused deeply on mobile attribution and privacy-first measurement—particularly iOS ATT and multi-source attribution integrity. I fixed an iOS attribution breakdown by rolling out Apple Custom Product Pages per show and attributing on internal data, moving iOS from about 30% of the mix to 50–55%, and I rebuilt the AppsFlyer + Amazon QuickSight measurement layer for rolling week-on-week leadership insights.
Previously at Jupiter Money, I owned new-user acquisition across savings account, UPI, and credit cards, improving high-quality user share from ~25% to 40% and building credit card acquisition from scratch (scaling from 500 to 12,000 activated cards per month). Before that, at Swiggy and GATE Academy, I led user acquisition and growth programs across food delivery, quick commerce, and lead generation—often building early lines from 0-to-1 through structured experimentation.
Experience
Work history, roles, and key accomplishments
Owned PocketFM’s US user acquisition charter across Meta, Google, and TikTok, managing roughly $8M/month spend and unit economics. Improved blended payback from Month 10 to Month 7 while scaling spend 1.8x, and rebuilt the measurement stack using AppsFlyer and Amazon QuickSight to drive faster acquisition decision-making.
Performance Marketing Manager
Jupiter Money
Oct 2022 - Feb 2025 (2 years 4 months)
Owned new-user acquisition across savings accounts, UPI, and credit cards, managing a 3.5Cr+ INR monthly acquisition budget across paid, affiliates, offline, social, and organic. Improved the monthly share of high-quality users from ~25% to 40%, built the credit card acquisition strategy (scaling activated cards from 500 to 12,000/month), and structured influencer marketing into an always-on acqui
Assistant Manager, Digital Marketing
Swiggy
Sep 2019 - Sep 2022 (3 years)
Led user acquisition, cross-sell, and retention marketing for Swiggy Food and Instamart with an 8Cr+ INR monthly budget across Google, Meta, programmatic, DSPs, affiliates, and OEM. Scaled Instamart’s acquisition footprint from ~2 to 50 cities and drove 0-to-1 go-to-market for early-stage lines including Swiggy Mini, Genie, Health Hub, and Instamart, alongside martech initiatives like native appif
Senior Executive, Digital Marketing
GATE Academy
Jan 2018 - Sep 2019 (1 year 8 months)
Handled a generalist digital marketing remit weighted to lead generation across online and offline channels, primarily Google Search with affiliates and Meta. Grew the YouTube community from ~55,000 to 130,000 subscribers and ran webinars, online reputation management, and lead-nurture programs that cross-sold into smaller packs.
Education
Degrees, certifications, and relevant coursework
JECRC University
Bachelor of Engineering, Mechanical Engineering
2014 - 2018
Earned a Bachelor of Engineering in Mechanical Engineering at JECRC University from 2014 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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