At Sprinklr, I lead end-to-end insights engagements for enterprise clients across financial services, telecom, FMCG, and technology. My consumer intelligence campaigns across Europe and APAC have supported flagship launches, brand health tracking, competitive strategy, and a 25% increase in customer revenue in select markets.
I build dynamic brand-tracking dashboards and market-reaction reports that give senior stakeholders a near-real-time view of brand and funnel performance. I also use AI-assisted synthesis to cluster survey and social listening responses, reducing turnaround time to structured themes by 60%.
Previously, I owned multi-market research programs at OSG Analytics and Absolutdata, applying segmentation, conjoint analysis, concept testing, pricing research, and shopper strategy to actionable business decisions.
