Sathiya Narayanan S
@sathiyanarayanans
Consumer insights specialist driving product and brand decisions through data storytelling.
IndiaWhat I'm looking for
I am a consumer insights specialist with 7+ years of experience translating quantitative and qualitative research into actionable product and marketing recommendations.
At Glance (InMobi Group) I lead end-to-end research programs across India, Indonesia, and Japan, building NPS/CSAT systems, VoC strategies, and brand trackers for new GenAI products and global B2B studies.
Previously I supported TMT research at Deloitte, delivering flagship surveys and executive decks, and ran global on-demand research for General Mills using advanced survey techniques such as MaxDiff and Price Sensitivity.
I bring strong stakeholder management, data storytelling, visualization skills (PowerPoint, Canva, Excel), SPSS analysis experience, and a pragmatic, insight-led approach to drive adoption and retention across markets.
Experience
Work history, roles, and key accomplishments
Lead, Consumer Insights
Glance
Oct 2024 - Present (2 years)
Lead end-to-end quantitative and qualitative research programs across India, Indonesia, and Japan to inform product, marketing, and client decisions; set up trigger-based in-app NPS/CSAT and launched brand trackers (1500+ respondents) to guide positioning and retention.
Designed and executed flagship TMT surveys and connected consumer studies, converting quantitative and secondary research into executive-level decks and strategic insights for global clients.
Performed global on-demand quantitative studies using Qualtrics and advanced methods (MaxDiff, Price Sensitivity) to deliver actionable insights for brand, innovation, and pricing decisions across multiple markets.
Managed end-to-end client servicing and tracking studies for FMCG and other clients, delivering brand health insights, creative testing (LINK), and neuroscience-backed evaluations to optimize media and creative strategy.
Associate Research Manager
Kantar IMRB
Conducted large-scale usage & attitude and tracking studies for FMCG and tobacco clients, delivering competitive insights, distribution tracking, and recommendations for portfolio and market strategies.
Education
Degrees, certifications, and relevant coursework
Praxis Business School
Master of Business Administration, Business Management
Grade: 5.05/8
Completed a Postgraduate Program in Business Management with coursework in business analytics, R, Python, and machine learning.
ARM College of Engineering & Technology
Bachelor of Engineering, Electronics & Communications
Grade: 64.6%
Completed a Bachelor of Engineering in Electronics & Communications focusing on core electronics and communications subjects.
Availability
Location
IndiaAuthorized to work in
Job categories
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