Looking for a job

Narayanee Viswanathan

@narayaneeviswanathan

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I build pricing, marketing analytics, and AI-enabled commercial strategies.

India

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What I'm looking for

I'm looking to apply pricing, marketing analytics, consumer insights, and GenAI capabilities to commercial strategy, decision-making, capability building, and measurable growth across global organisations.

I've delivered pricing strategy, Marketing Mix Modelling, consumer analytics, and commercial strategy for global organisations including Unilever, Nestlé, Tata Home Automation, GroupM, and multinational consumer goods companies.

As an independent consultant, I evaluate pricing scenarios, profitability, market sizing, consumer research, and retail e-commerce conversion opportunities. I use methods including Van Westendorp, Gabor Granger, choice-based conjoint, and MMM to turn commercial questions into executive decisions.

I've also trained executives and faculty to implement Generative AI, RAG, agent-based systems, and AI-enabled workflows. My work spans FMCG, CPG, retail, media, telecom, technology, and education.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Self Employed

May 2016 - Present (10 years 4 months)

Conducted market mix modelling and pricing studies to support executive decisions. Piloted Gen AI-enabled consumer research and led strategic investment evaluations for global clients.

Pricing Strategy Marketing Mix Modeling Van Westendorp Gabor Granger Pricing Model Consumer Analytics Generative AI RAG Prompt Engineering Python R SPSS SAS Tableau

Account Director

Millward Brown

Jan 2013 - Dec 2016 (3 years 11 months)

Managed consulting for strategic communication and brand health for a top global MNC client. Advised senior stakeholders on pricing decisions and evaluated media campaign effectiveness for Unilever brands.

Brand Health Competitive Benchmarking Media Effectiveness Quantitative Research Qualitative Research

Engagement Manager

GroupM

Led Marketing Mix Modelling engagements for leading FMCG and consumer brands. Developed statistical models to evaluate pricing, promotions, media investments, and distribution impact on sales.

Marketing Mix Modeling Statistical Modeling CRM Strategy Customer Segmentation ROI Analysis

Growth Consultant

Unilever

Automated pricing dashboards and supported pricing scenario evaluation for global brand portfolios. Integrated pricing inputs from finance and commercial teams to improve P&L for relaunch brands.

Pricing Strategy Dashboard Automation P&L Analysis Commercial Decision Making