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Upasana GuptaUG
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Upasana Gupta

@upasanagupta

Customer experience & brand professional at Air India · TATA Group. Open to remote CX, customer success, and brand roles.

India
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What I'm looking for

Looking for a remote role in customer experience, customer success, or brand strategy where I can own programs end-to-end, from insight to execution. Ideally at a company where the customer experience is central to the product.

I'm a customer experience and brand strategy professional currently working at Air India (TATA Group), where I've spent the past two years working at the intersection of customer insight, brand campaigns, and end-to-end execution.

My work has ranged from owning the full NPS insight-to-action loop — analysing customer engagement data, identifying service gaps, and coordinating fixes across teams — to building and scaling campaigns from scratch. One campaign I led grew from 1 lakh to 7 lakh+ entries year-on-year. A customer program I conceptualised reached 90,000+ first-time flyers across our customers. I've also automated reporting workflows using Python and generative AI, cutting a 25-hour process to under 3 hours.

I hold an MBA from IIM Sirmaur and a B.Tech in Computer Science, which gives me a combination of analytical depth and creative execution instinct.

I'm looking for remote roles in customer success, CX strategy, or brand management. I'm based in India and available for immediate conversations.

Experience

Work history, roles, and key accomplishments

Air India  logoAI

Associate Manager

Air India

May 2024 - Jun 2026 (2 years 1 month)

At Air India (TATA Group), I work across CX strategy, brand campaigns, and execution. Contributed to a 30-point NPS improvement, scaled a campaign to 7 lakh+ entries, launched a customer program reaching 90,000+ people, and automated reporting workflows using Python and AI.

Education

Degrees, certifications, and relevant coursework

IIM Sirmaur logoIS

IIM Sirmaur

MBA, Tourism

2022 - 2024

Grade: 74.5 %

Activities and societies: Placement Coordinator Summer Intern - Reserve Bank of India Project Intern - MakeMyTrip Case Competition Winner - Indigo [Secured PPI]

Graduated with 74.5%, being in the top 5% of the batch. Secured PPI at Indigo Airlines and secured placement at Air India.
Acted as a placement committee member for two years, bringing in 20+ companies for placing 600+ students. Organised guest lectures, alumni meets and business conclaves for student interactions and better learning opportunities.

Tech stack

Software and tools used professionally

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