Open to opportunities

Shubham Singal

@shubhamsingal

Message

Growth-focused marketing leader with a track record of driving revenue.

India

Message

What I'm looking for

I am looking for a dynamic role that challenges me and allows for innovative marketing strategies to drive growth.

As a results-driven marketing leader, I have a proven track record of driving significant growth and enhancing customer experiences across various industries. My most recent role as Growth Lead for Flights at Scapia saw a remarkable 60% increase in GMV and a 75% boost in bookings, achieved through strategic funnel enhancements and a customer-centric approach.

Previously, as Senior Category Manager at Amazon Pay, I successfully grew the travel business vertical from $0.5Bn to $2.7Bn. This was accomplished through innovative marketing programs and strategic partnerships, including a pivotal collaboration with MakeMyTrip that resulted in a 42% sales increase. My ability to design and launch new products, such as international flights, has consistently driven top-line growth and improved customer engagement.

With a strong foundation in marketing strategy and operations, I have led teams to execute successful go-to-market plans and optimize user experiences. My passion for leveraging data-driven insights to enhance customer journeys has been instrumental in achieving outstanding results, including a 200% increase in active users at Hopscotch Health. I am committed to driving growth and delivering exceptional value in every role I undertake.

Experience

Work history, roles, and key accomplishments

Growth Lead, Flights

Scapia

Dec 2023 - Jul 2024 (7 months)

Owned the PnL of the flights category, leading to a 60% increase in GMV and a 75% increase in bookings through funnel enhancements, selection completion, pricing competitiveness, and UX delights. Curated and executed the marketing strategy for deeper awareness within card holders, improving top of funnel by 7%.

P&L management Funnel Optimization UX Marketing Strategy Customer Acquisition Product Management

Senior Category Manager, Travel

Amazon Pay

Nov 2020 - May 2023 (2 years 6 months)

Owned the travel business vertical, growing it 5x from $0.5Bn to $2.7Bn through multiple growth initiatives, marketing programs, and product launches. Secured and led the Amazon-MakeMyTrip partnership, ensuring a successful transition that resulted in a 42% increase in sales and a 350 bps savings in cost.

Business Development Partnership Management Product Launch P&L management Customer Experience

Head of Marketing & Partnerships

Hopscotch Health

Mar 2020 - Oct 2020 (7 months)

Led the DTC product launch, driving the Go-to-market (GTM) plan and increasing web traffic by 4x in one month. Set up the marketing team and executed the app's marketing strategy, including product market fit, brand positioning, and performance marketing, driving a 200% increase in active users.

Go To Market Strategy Digital Marketing Performance Marketing Product Positioning Team Leadership

Marketing Strategy & Operations Manager

Curology Inc.

Oct 2019 - Aug 2020 (10 months)

Improved customer lifetime journey using behavioral analysis, increasing sign-up conversion by 12%. Curated campaigns on Facebook and YouTube, increasing CTR by 10% and ad-driven purchases by 4%.

Customer Journey Mapping Facebook Ads YouTube Ads Campaign Management Offline Marketing

Growth Manager

HROP Importers & Stockists

Jan 2014 - Dec 2016 (2 years 11 months)

Initiated pan-India expansion by procuring a major B2C online partnership, boosting annual sales by $50k. Restructured the product portfolio using customer purchase patterns and historical market trends, reducing inventory costs by 15%.

Business Expansion Partnership Development Inventory Management Data Analysis Pricing Strategy

Education

Degrees, certifications, and relevant coursework

Columbia Business School

Master of Business Administration (MBA), Business Administration

Activities and societies: Peer Advisor, CBS’19; VP, South Asian Business Association; VP, Gourmet Club; VP, Volleyball Club

Completed a Master of Business Administration (MBA) program, focusing on advanced business strategies, leadership, and management. Gained expertise in various business functions and prepared for senior leadership roles.

Delhi University

MSc in Business Economics (MBE), Business Economics

Pursued a Master of Science in Business Economics, gaining in-depth knowledge of economic principles and their application in business contexts. Developed strong analytical and research skills for economic analysis.

College of Vocational Studies, Delhi University

BA in Business Economics (BBE), Business Economics

Completed a Bachelor of Arts in Business Economics, focusing on foundational economic theories and their practical business applications. Acquired a comprehensive understanding of market dynamics and economic analysis.

Carmel Convent School

High School Diploma, General Studies

Completed secondary education, building a strong academic foundation across various subjects. Participated in school activities and developed essential learning skills for future academic pursuits.