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Upasana Das

@upasanadas1

I build brand narratives, content strategy, and technical documentation for B2B and B2C audiences.

At RegulatingAI, I define brand strategy and oversee website, SEO, PR, thought leadership, newsletters, social content, and campaign messaging. I keep brand governance consistent across platforms while using performance insights to improve digital campaigns.

Previously, I wrote product documentation and user guides at Your Flow, and led 15 content writers at Digicon Marketers. I create clear technical and marketing content—from website copy and email campaigns to SEO-led blogs and product descriptions—for varied audiences.

Experience

Work history, roles, and key accomplishments

Current

Vertical Lead: Content & Brand

Current

RegulatingAI

Sep 2024 - Present (2 years)

Define and execute brand strategy across all platforms, curate long-form and short-form content, and oversee social media teams and agencies. Lead website content updates and SEO optimization, and track performance metrics for newsletters and digital campaigns.

Brand Strategy Content Strategy SEO WordPress Social Media Management Project Management Vendor Management Analytics

Technical Writer

Your Flow Pvt. Ltd.

Apr 2022 - Aug 2024 (2 years 4 months)

Collaborated with cross-teams to ensure accuracy of product documentation, wrote technical documents, developed user guides and video tutorials, and edited/proofread articles for accuracy and clarity.

Technical Writer Documentation User Guides Video Tutorials Editing Proofreading Stakeholder Management

Content Developer

Digicon Marketers

Mar 2018 - May 2020 (2 years 2 months)

Led a team of 15 content writers, created website copy, blogs, and email campaigns, conducted keyword research for SEO, and managed content calendars to ensure timely publishing.

Content Writing SEO Keyword Research Team Leadership Content Strategy Editing Proofreading CMS Management