Open to opportunities

Uma Bharathi M

@umabharathim

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Motivated digital marketer with expertise in growth hacking and data analysis.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my skills in data analysis and digital marketing to drive growth and achieve impactful results.

I am a motivated digital marketer with over three years of experience in driving user acquisition and growth through strategically crafted paid campaigns. My proficiency in data analysis and creative optimization has allowed me to enhance return on investment (ROI) significantly. I have a proven track record of scaling campaigns effectively, achieving a 20% reduction in cost per acquisition (CPA) and a 15% increase in conversion rates during my recent role at Trafficomm Digital Media Services.

In my previous position as a Digital Marketing Team Leader, I led a high-performing team to utilize analytics tools for monitoring campaign performance. My efforts in A/B testing over 100 ad creatives resulted in a remarkable 25% boost in engagement. I am also skilled in utilizing tools like Power BI and Tableau for data visualization, which has enabled me to provide actionable insights that contributed to a 35% increase in market share.

Experience

Work history, roles, and key accomplishments

Digital Marketer

Trafficomm Digital Media Services

Mar 2023 - Nov 2023 (8 months)

Led the execution of digital marketing campaigns on Meta and Google Ads, achieving a 20% reduction in cost per acquisition (CPA) and a 15% increase in conversion rates. Conducted A/B testing on over 100 ad creatives, resulting in a 25% boost in engagement.

Meta Ads Google Ads A B Testing Data Analysis Campaign Optimization Conversion Rate Optimization

Digital Marketing Team Leader

Userpep

Aug 2021 - Jan 2023 (1 year 5 months)

Led a high-performing team and utilized analytics tools to monitor campaign performance, driving data-driven adjustments for enhanced effectiveness. Developed and managed digital marketing budgets for cost-effective resource allocation and collaborated with engineering teams to integrate tracking systems, improving data accuracy and campaign efficiency.

Team Leadership Digital Marketing Strategy Budget Management Google Analytics Data Driven Decision Making Cross Functional Collaboration

Software Test Engineer Intern

IXLY Technologies

May 2018 - Jul 2021 (3 years 2 months)

Developed test plans and executed manual and automated testing to identify defects and validate functionality. Created and maintained automated test scripts using Selenium, ensuring high-quality software delivery while collaborating with cross-functional teams to enhance testing efficiency.

Software Testing Test Planning Manual Testing Automated Testing Selenium Quality Assurance

Payer Adjudication

Dell International Services

Jun 2014 - Mar 2015 (9 months)

Meticulously reviewed and validated healthcare claims submitted by providers, ensuring completeness and accuracy. Efficiently processed approved claims for payment while maintaining detailed documentation of decisions within the claims management system.

Claims Processing Data Validation Documentation Healthcare Claims Payment Processing