Manisha Martin
@manishamartin
Results-driven marketer with expertise in data analysis and strategy.
What I'm looking for
I am a results-driven marketer with a strong focus on data analysis and go-to-market strategy development. My career has been marked by a proven track record of increasing qualified leads by 24% and driving product adoption by 31%. I excel in cross-functional collaboration and have a knack for creating impactful marketing campaigns that resonate with target audiences.
During my tenure at Zoho Corporation, I spearheaded the development and execution of product positioning and messaging strategies across multiple market segments. This initiative not only resulted in a significant increase in product adoption but also enhanced organic traffic through a well-crafted content strategy. My ability to produce engaging content, including SEO-optimized blogs and instructional videos, has consistently improved user engagement and customer satisfaction.
As a Digital Marketing Specialist at Embassy Group, I managed brand communication and vendor relationships while leading various marketing initiatives. My experience in leveraging data analysis to optimize campaign performance has been instrumental in achieving impressive ROI and enhancing customer experiences. I am passionate about driving growth and am eager to bring my expertise to a dynamic team.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Embassy Group
Oct 2023 - Dec 2023 (2 months)
Served as the SPOC for Brand Communication and managed agency and vendor relationships. Led growth and performance marketing initiatives, focusing on lead generation, content management, and social media campaigns.
Product Marketer
Zoho Corporation
Jul 2022 - Sep 2023 (1 year 2 months)
Spearheaded product positioning and go-to-market strategies for Zoho Sign, achieving a 31% increase in product adoption. Developed a content strategy that boosted organic traffic by 15% and generated over 300 qualified leads.
Digital Marketing Executive
Superpro.ai
May 2020 - Jun 2022 (2 years 1 month)
Increased campaign ROI by 50% through data analysis and optimization. Managed cross-functional teams to deliver successful marketing campaigns and implemented a paid acquisition strategy that improved lead generation by 17%.
Education
Degrees, certifications, and relevant coursework
Nehru Arts & Science College
Master of Science, Statistics
2020 - 2022
Sacred Heart College, Thevara
Bachelor of Science, Mathematics
2016 - 2019
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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