Open to opportunities

Randall Hooker

@randallhooker

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Creative Director with 25+ years driving revenue and award-winning campaigns.

United States

Message

What I'm looking for

I’m looking for a senior creative leadership role where I can grow revenue through award-winning integrated campaigns, strengthen brand positioning, and apply human + AI workflows to deliver consistently high output and new business wins.

I’m a Creative Director with 25+ years leading high-performing creative teams across global agencies and independent consultancy. I drive measurable revenue growth, win new business, elevate brand positioning, and deliver award-winning integrated campaigns. I’ve led 30+ person teams and managed multi-million dollar accounts across CPG, software, automotive, hospitality, QSR, healthcare, and retail.

In my current role as Executive Creative Director, I’ve founded and built a versatile freelance agency, developed scalable creative workflows to reduce time while increasing output quality, and supported agency partners through white-label executive creative leadership. Previously, I helped grow agency revenue significantly—contributing to 200% revenue growth—and led integrated campaigns across digital, retail, and CTV while blending brand building with Human and AI Integration. From multi-channel campaign direction to TV/video/CTV/social production, I bring clear creative vision that fuels new business growth, award-winning work, and strong cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Executive Creative Director

Current

AtomicoCreative

Jan 2024 - Present (2 years 6 months)

Founded a freelance creative business, built a brand and website, and developed a new business pipeline. Developed scalable creative workflows that reduced time spent and improved output quality while providing white-label executive creative leadership to agency partners.

Brand Development Freelance Agency Buildout White Label Leadership Business Development Integrated Creative Planning

Executive Creative Director

WarrenDouglasAdAgency

Jan 2021 - Jan 2024 (3 years)

Led agency creative vision across multidisciplinary teams and contributed to 200% agency revenue growth through elevated creative output and new business wins. Directed integrated campaigns across digital, retail, and CTV, helping drive notable wins including Syntrio, Café Mexicano, and Alumni Skincare.

Creative Direction Art Direction Copywriting Integrated Campaigns CTV Digital Advertising Brand Strategy Design

Creative Director

AnsiraDigital

Jan 2019 - Jan 2021 (2 years)

Led social and digital campaigns across national accounts including Lamborghini, Wendy’s, Chili’s, Coca-Cola, and Baskin-Robbins. Strengthened account retention through improved multichannel campaign performance and incorporated AI workflows with human-and-AI integration.

Social Media Content Creation AI Integration Brand Building Workflow Management Cross Functional Collaboration Account Management

SVP Executive Creative Director

Publicis

Jan 2017 - Jan 2019 (2 years)

Oversaw a 30+ person creative organization across multiple verticals and aligned creative strategy with enterprise growth objectives. Improved operational efficiency and elevated agency output through stronger cross-functional collaboration and client communication.

Client Communication Creative Strategy Operational Efficiency Portfolio Management

VP Creative Director

Brunner

Jan 2016 - Jan 2017 (1 year)

Led the Atlanta creative team, driving innovation and establishing a culture of excellence. Spearheaded award-winning campaigns for Mitsubishi Electric and Yellawood.

Creative Leadership Campaign Development Team Leadership Innovation Award Winning Campaigns Account Client Delivery Cross Functional Collaboration

EVP Executive Creative Director

ThePartnership

Jan 2012 - Jan 2016 (4 years)

Directed award-winning campaigns for Ferrari Maserati of Atlanta and IHG brands, earning Cannes Shortlist and other industry recognition. Grew agency revenue 200% and expanded staff from 12 to 25 while defining creative direction to fuel new business growth.

Creative Direction Campaign Strategy Revenue Growth Leadership

Associate Creative Director

TheMartinAgency

Jan 2007 - Jan 2011 (4 years)

Co-created the FreeCreditReport.com campaign (Experian), recognized by the industry and parodied by MADtv. Delivered award-winning work for clients including UPS, Pizza Hut, Walmart, and BFGoodrich.

Campaign Development Creative Production Award Winning Campaigns