Open to opportunities

Tyson DeWall

@tysondewall

Message

Growth-focused e-commerce founder and automation developer building Shopify–Klaviyo–Meta growth systems.

United States

Message

What I'm looking for

I’m looking for a growth marketing, e-commerce, or automation/operations role where I can own execution end-to-end—shipping systems that connect DTC marketing to real data and scaling results through technical automation.

I’m a builder and operator who ships real growth systems. I’m an e-commerce founder and self-taught automation developer who built an end-to-end Shopify + Klaviyo + Meta Ads growth stack, backed by production Python automations.

As the Founder & Operator of an organic skincare brand on Shopify, I handled the business end-to-end—from sourcing and formulation to branding and the full storefront build. I designed and deployed a production marketing-automation system (7 Python modules) that pulls live data from the Shopify, Meta, and Klaviyo APIs to automate analytics, diagnostics, and P&L / CAC / LTV reporting, plus content generation. I also built an automated content-and-social publishing pipeline and own email/lifecycle, paid social, SEO, and CRO with a relentless focus on retention and AOV.

I bring both technical execution and growth discipline to customer acquisition and expansion. In B2B outreach, I built and executed personalized cold-email campaigns to 24+ brand decision-makers at VP/Director-of-Marketing level, combining deep prospect research and fit analysis with careful pipeline management in Notion and Apollo.

Beyond marketing, I’m comfortable running operations that keep teams moving—hiring, onboarding, coordinating daily execution, and building repeatable workflows. I’ve led a team of 7 student managers and managed multi-team operations while building data/reporting workflows, and I’m now looking for a role where ownership and execution directly drive results.

Experience

Work history, roles, and key accomplishments

Current

Founder & Operator

Current

Velora Naturals

Feb 2026 - Present (4 months)

Founded and operated an end-to-end DTC organic skincare brand on Shopify, owning sourcing, storefront, and full-funnel growth execution. Built a production Python marketing-automation system (7 modules) integrating Shopify, Meta, and Klaviyo APIs to automate analytics, diagnostics, and P&L/CAC/LTV reporting, plus an automated content-and-social publishing pipeline.

Shopify Klaviyo Meta Ads Python CRO SEO Data Analysis Workflow Automation

Current

Athlete Partnerships Intern

Current

Front Runner Sports

Jan 2026 - Present (5 months)

Researched and executed personalized B2B outreach matching professional athletes with brand sponsors, reaching 24+ marketing decision-makers at VP/Director level. Managed prospect pipeline and contact enrichment in Notion and Apollo using deep fit and account research.

Market Research Apollo Notion Pipeline Management Sales Outreach Account Research VP Director Targeting

Current

Student Manager (Baseball)

Current

San Diego State University

Jul 2025 - Present (11 months)

Lead Student Manager for the SDSU baseball program, hiring, onboarding, and managing a team of 7 student managers. Build and execute daily practice and game-day plans in coordination with the coaching staff, including on-field setup/breakdown and day-of logistics.

Team Supervision Team Management Practice Planning Student onboarding Game day logistics Coaching staff coordination On field operations Scheduling

Director of Pitching Development

SoCal Redbirds

May 2024 - Sep 2025 (1 year 4 months)

Managed operations across 8 teams, including tournament scheduling, roster construction, and communication for players, parents, and staff. Coached 2 teams per weekend and delivered TrackMan-based pitching instruction, building individualized warm-up, mobility, and conditioning programs; evaluated players and produced written reports for college and pro scouts.

Operations Management Tournament Scheduling Roster Management Pitching Coaching TrackMan Athlete Development Player Evaluation Scout Reporting Mobility & Conditioning Stakeholder Communication Trackman

Bullpen Coach

San Diego State University

Aug 2023 - Jul 2025 (1 year 11 months)

Managed the bullpen during all NCAA Division I games and delivered real-time scouting reports to pitchers. Designed throwing programs and daily warm-ups for the pitching staff, implemented TrackMan with pitch data into Synergy Sports, and coordinated end-to-end baseball camps.

Trackman Bullpen Management NCAA Division I Baseball Scouting Report Communication TrackMan Synergy Sports Pitch Data Analysis Pitching Program Design Athlete Warm Up Routines Camp Operations Scheduling

Division 1 Student Athlete

San Diego State University

Jul 2022 - Aug 2023 (1 year 1 month)

Pitched for the SDSU NCAA Division 1 baseball team for one full season and earned Scholar-Athlete recognition. Served as a SAAC representative, contributing to team leadership and athlete representation.