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Tyler Poutre

@tylerpoutre

Product executive at Ziff Davis who drove an ad strategy generating one billion incremental impressions and approximately $5M in revenue.

United States

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What I'm looking for

Open to hybrid roles based out of Boston, MA , as well as fully remote opportunities. Seeking Senior Director / VP leadership roles in Product Management, Product Enablement, or Ad Tech / Media Solutions.

At Ziff Davis, I lead product strategy across advertising technology, commerce, and data platforms for CNET Media Group. I developed an advertising monetization strategy that generated one billion incremental impressions and enabled approximately $5M in incremental revenue over two years.

At Red Ventures, I built and launched a proprietary media planning platform that improved planning efficiency by 38%, and led the product development and commercialization of a Best Buy–CNET commerce media partnership that generated more than $5M in revenue. Before that, I spent 12 years at Infinitive advising media, technology, and enterprise organizations on product development and technology transformation.

Experience

Work history, roles, and key accomplishments

VP, Product (Ad, Commerce & Data)

Ziff Davis

Mar 2026 - Oct 2026 (7 months)

Led product strategy, investment priorities, and execution across advertising technology, commerce, and data platforms for CNET Media Group.

* Owned product strategy and roadmaps across monetization platforms, enterprise integrations, and data products, leading a team of up to eight.
* Developed an advertising monetization strategy generating one billion incremental impressions and enabling appro

Senior Director Ad, Commerce & Data Product

Ziff Davis

Sep 2024 - Apr 2026 (1 year 7 months)

* Evaluated advertising and commerce technologies to define CNET Group’s future-state architecture, operational workflows, and platform strategy. Led the migration to a unified technology stack, delivering $600K in annual savings.
* Served as executive lead for strategic partnerships, overseeing vendor relationships, technology evaluations, commercial negotiations, and cross-functional alignment t

Senior Director Ad, Commerce & Data Product

Red Ventures

Apr 2022 - Oct 2024 (2 years 6 months)

Owned product strategy and execution across advertising, commerce, video, search, newsletters, and data platforms for CNET Group, leading teams of up to 12.

* Built and launched a proprietary media planning platform from concept through production, improving planning efficiency by 38%.
* Led the product development and commercialization of the Best Buy–CNET commerce media partnership, generating

Client Services Executive / Principal Consultant

Infinitive

May 2010 - Apr 2022 (11 years 11 months)

Spent 12 years advising leading media, technology, and enterprise organizations on product development, technology transformation, operating models, and platform adoption.

* Managed 22 consultants across four strategic client accounts, overseeing executive relationships, financial forecasting, delivery, and account growth.
* Generated $5.5M in revenue in 6 months by leading end-to-end account man

Operations & Process Improvement Leader

DHL Express

Feb 2009 - May 2010 (1 year 3 months)

Held progressive leadership roles across operations management, process improvement, and strategic initiatives, leading teams of up to 50 employees.

* Led Six Sigma and operational transformation initiatives, contributing to significant organizational cost savings and efficiency improvements.
* Reduced supply costs by 35% and improved delivery performance by 5 percentage points.
* Directed operat