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Rick Doerr

@rickdoerr

Experienced product leader

Senior product leader with 9+ years of experience driving innovation and growth at technology companies, from startups to scale-ups. Proven track record of launching successful products that leverage AI/ML technologies, particularly in computer vision and digital advertising. Built and scaled high-performing Product teams across multiple product lines. Drove product vision and strategy which delivered innovative solutions that accelerate business growth.

Experience

Work history, roles, and key accomplishments

Director/VP of Product

Zefr

Nov 2020 - Sep 2022 (1 year 10 months)

• Lead the Product efforts to launch Zefr’s brand safety and suitability measurement product and new business line, its second fully self-service data product and first to fully integrate across 3 platforms (TikTok, YouTube, and Meta)
• Realized yearly goal of activating 100 unique brands in 6 months
• Achieved 188% quarterly growth rate of brands-platform pairs

Sr Product Manager

Zefr

Feb 2016 - Sep 2020 (4 years 7 months)

• Lead PM on Zefr’s initial fully self-service product, marking the transition from a services company to data provider
• Products have lead to $75MM in new media spend
• Designed and implemented an innovative activation application using a Chrome Extension to seamlessly integrate into our customers’s normal workflow while also decreasing the time to activate by 1-3 hours

BI Analyst

Zefr

May 2015 - Jan 2016 (8 months)

• Handled recurring and ad-hoc requests via multiple data tools (SQL, Excel, BI Visualization Tools)
• Programmatically improved recurring reports to limit the time to execute them as well as remove human error
• Built ETL and front-end visualizations for a complex recurring report