Twinkle Khandelwal

I am a data-driven Digital Marketing professional with over 4 years of experience in the Financial Services industry. My expertise lies in crafting data-driven campaigns that enhance brand awareness, increase website traffic, and drive sales. Currently, I serve as an Assistant Manager in Digital Marketing at Swastika Investmart, where I implement, manage, and optimize paid campaigns across various platforms including Meta, Google, and LinkedIn.

Throughout my career, I have successfully conducted day-to-day paid media activities, including bidding, A/B testing, and quality score monitoring. I have partnered with Analytics and Consumer Data teams to refine ad audience segmentation and strategy, ensuring a data-driven approach to digital advertising. My key achievements include designing a landing page optimization strategy that resulted in a 20% increase in conversion rates and orchestrating creative testing processes that boosted ad performance by 25%.

In addition to my hands-on experience, I hold an MBA in Financial Administration and a Bachelor’s degree in Management Science. I am currently pursuing a Diploma in Digital Marketing, which further enhances my skills in data analytics and digital marketing strategies. I am passionate about leveraging data to inform marketing decisions and drive business growth.