Tuấn Anh Hoàng
@tunanhhong
I grow app installs, organic traffic, and revenue through SEO, ASO, AEO, and AI search optimization.
What I'm looking for
At ELSA Speak, I own SEO, AEO, and ASO across major markets, increasing app installs 84% in three months and ranking #1 in the US App Store for “english app.” I also rebuilt web-to-app attribution, identified ChatGPT as an install source, and built a vector database of roughly 20,000 Vietnamese URLs for semantic search and RAG retrieval.
I've led organic growth across LUMEtest, Mindful Organization, Phibious, and Hellobacsi, combining technical SEO, content strategy, lifecycle automation, analytics, and conversion optimization. My work has delivered 145% YoY organic-session growth, 114% YoY sales-revenue growth, 22,339% consulting-project traffic growth, and scalable search performance across web and app products.
Experience
Work history, roles, and key accomplishments
Senior Manager, SEO & Organic Growth
ELSA Speak
Mar 2026 - Present (5 months)
Owns SEO, AEO, and ASO strategy across top markets, increasing app installs by 84% in the first 3 months and ranking #1 in the US App Store for 'english app'. Rebuilt web-to-app attribution integrity and built a semantic embedding database of ~20,000 URLs.
Education
Degrees, certifications, and relevant coursework
Ho Chi Minh City Open University
Bachelor of Arts, Marketing
Earned a Bachelor of Arts in Marketing from Ho Chi Minh City Open University.
Availability
Location
Authorized to work in
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Skills
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