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CiCi NguyenCN
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CiCi Nguyen

@cicinguyen

Growth marketer at Clearer.io who increased trial-to-paid conversions by 78% and recovered 635 churned accounts with automated email flows.

Vietnam
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At Clearer.io, I redesigned end-to-end onboarding flows that increased trial-to-paid conversions by 78% within three months. I also created automated win-back triggers that recovered 635 churned accounts.

I turned lifecycle communications into a measurable revenue engine, partnering with Product and CS teams on activation, retention, and expansion. My work also captured upsell opportunities with a 3.7% upgrade conversion rate.

At MaNaDr Mobile Health, I helped move content operations toward a data-driven SEO growth engine. Monthly organic sessions grew by 195%, and organic content generated 285 million impressions within 12 months.

At Boost Commerce, I connected SEO content with product education, including four feature-focused Ebooks, and captured 347 high-intent leads with a gated eCommerce report. I work across lifecycle marketing, SEO, and content, using tools such as Customer.io, Mixpanel, Ahrefs, and Google Analytics.

Experience

Work history, roles, and key accomplishments

Clearer.io logoCL

Email Marketing Specialist

Oct 2024 - Jul 2026 (1 year 9 months)

AppHub has become clearer.io

Clearer.io logoCL

Email Marketing Specialist

Jun 2023 - Jul 2026 (3 years 1 month)

Transforming lifecycle communications from simple engagement tactics into a measurable revenue engine. At Clearer.io, I partner with Product and CS teams to optimize the full-funnel email strategy for over 11.5K+ trial users, focusing heavily on bottom-line outcomes like activation, retention, and expansion.

🚀 Key Impacts:
• Drove a +78% increase in trial-to-paid conversions within 3 months by r

MaNaDr Mobile Health logoMH

SEO Consultant & Content Team Lead

May 2022 - Jan 2025 (2 years 8 months)

Leading a 3-person team to transition content operations from reactive publishing to a highly scalable, data-driven SEO growth engine.
🚀 Key Impacts:
• Scaled monthly organic sessions by +195% (from 159K to 469K) within 12 months.
• Generated 285M total organic impressions by dominating high-intent search queries.
• Executed strategic content lifecycle audits, refreshing legacy pages to improve

MaNaDr Mobile Health logoMH

Search Engine Optimization Consultant

Jan 2022 - Jan 2025 (3 years)

Directed SEO strategy from the ground up and managed a 3-person content team, moving the workflow from reactive publishing to a data-driven, scalable content operation. Scaled monthly organic sessions 195% (159K to 469K) and generated 285M total impressions in 12 months, using Ahrefs, SEMrush, and Google Search Console to identify keyword gaps and direct content strategy. Audited and refreshed leg

Boost Commerce logoBC

Email Marketing Specialist

Jan 2024 - Jul 2024 (6 months)

Worked as Email Marketing Specialist at Boost Commerce.

Boost Commerce logoBC

Content Specialist

Mar 2021 - Dec 2023 (2 years 9 months)

Bridged the gap between organic discovery and product evaluation by building a structured, predictable acquisition engine for a leading Shopify app.

🚀 Key Impacts:
• Captured 347 high-intent cold leads from a single gated eCommerce industry report.
• Seamlessly linked top-of-funnel SEO blogs with 4 comprehensive, feature-focused Ebooks (AI Search, Merchandising, etc.) to accelerate product educ

Vietnam IBEST Education Development JSC. logoVJ

Marketing Officer & Student Services Assistant

Jun 2016 - Dec 2020 (4 years 6 months)

Executed full-funnel omnichannel marketing campaigns that directly drove business growth and engaged a massive digital community.

🚀 Key Impacts:
• Directly contributed to a 20% overall increase in student enrollment by managing paid acquisition (Google, Facebook) and conducting direct inbound consultations.
• Nurtured and grew a vibrant digital network of 125,000+ followers across website and s

iprice group logoIG

SEO Link Building Freelancer

Jul 2018 - Feb 2020 (1 year 7 months)

Supported off-page SEO work for iPrice Group, with a focus on backlink quality and link profile health. This freelance role gave me early hands-on experience in evaluating backlinks, removing harmful links, and supporting healthier SEO foundations through link analysis.

- Reviewed backlink quality and identified links that could negatively affect overall profile health
- Supported link cleanup ef

Exotic Voyages logoEV

Content Marketing Intern | Luxury Travel

Feb 2018 - Aug 2018 (6 months)

Crafted compelling travel narratives and managed editorial production targeted at a high-net-worth audience.

🚀 Key Impacts:
• Co-managed content creation and layout alignment for the premium Travel in Style Magazine (18th Edition).
• Authored 10+ high-quality destination articles and commercial web copy, maintaining a strict luxury brand voice with a steady publishing cadence.

🛠 Tech & Skills:

MMO TEAM Content - Dịch Vụ Content Marketing logoMM

Freelance Writer

Apr 2017 - Apr 2018 (1 year)

Produced SEO-informed content for multiple websites and clients as a freelance writer, building an early foundation in research-driven content creation and high-volume editorial execution. This role strengthened my ability to write clearly across topics, work from keyword direction, and deliver consistent output at scale.

- Created 130+ articles and 5 e-books across different websites and client

Education

Degrees, certifications, and relevant coursework

RU

RMIT University

Bachelor Professional

HU

HubSpot

Content Marketing Certificate

Dec 2022 · Expired Jan 2025

GS

Google Digital Academy (Skillshop)

Google Analytics Certification (Google Analytics 4)

Mar 2023 · Expired Mar 2024

HA

HubSpot Academy

Inbound Marketing

Apr 2023 · Expired May 2025

HA

HubSpot Academy

Email Marketing

May 2023 · Expired Jun 2025

GS

Google Digital Academy (Skillshop)

Fundamentals of digital marketing

Aug 2023

TR

Traliant

Preventing Workplace Harassment - Fundamentals (Global)

Jul 2024

TR

Traliant

Cybersecurity Awareness

Jul 2024

RV

RMIT University Vietnam

Bachelor's degree, Communication and Media Studies

2015 - 2018

GO

Google

Think Outside the Inbox: Email Marketing

May 2025

VU

Vanderbilt University

Prompt Engineering for ChatGPT

May 2025

CO

Coursera

Leveraging AI for Enhanced Content Creation

May 2025

UD

University of California, Davis

The Strategy of Content Marketing

Jun 2025

CO

Coursera

Google Data Analytics Professional Certificate

Apr 2025

GO

Google

Google Data Analytics Specialization

Apr 2025

GO

Google

Make the Sale: Build, Launch, and Manage E-commerce Stores

Sep 2025

HA

HubSpot Academy

SEO

Apr 2026 · Expires Apr 2027

AN

Anthropic

Claude 101

Jul 2026

HA

HubSpot Academy

AEO Fundamentals

Oct 2026 · Expires Nov 2028

IB

IBM

Introduction to Web Development with HTML, CSS, JavaScript

Mar 2026

CO

CareerPrep - Actionable Marketing for Marketers & Business Owners

Digital Marketing in Action

Aug 2026

IS

IU International University of Applied Sciences

Master of Arts, Marketing/Marketing Management, General

2024 - 2026

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