At Lulus.com, I created and implemented a 360° go-to-market strategy that aligned cross-functional teams and improved campaign execution efficiency and scalability by 200%. I also brought the Mall of America pop-up from conception to launch.
I launched Lulus.com’s first partnership with Disney, spanning 2026 campaigns promoting Disney-inspired product collections. I also increased third-party marketing partnerships by 10% through dedicated photoshoots, marketing rollouts, and activations.
As Sr. Project Manager at Lulus.com, I designed and launched the company’s first PMO office with PMI structure. I also redesigned returns processes and tooling, achieving a 75% decrease in employee errors.
Earlier, as Project Manager, Operations at Lulus.com, I developed the operations project management framework and governance. I also designed an inbound shipment consolidation program that reduced shipping costs by 200%.
