Tu Bao Nguyen

- Serving as the primary day-to-day agency lead for Xbox’s Platform and Brand Partnerships; overseeing approximately $900K in annual scope and leading a 6-person interdisciplinary team.
- Partnering directly with Xbox Social Managers and Product Marketing teams to align on business priorities, goals and budgets, and translating client needs into actionable direction for the Agency’s Strategy, Crea

Worked as Account Supervisor at Ayzenberg.

- Leading integrated campaign development and production for multiple clients; from Tourism Boards (Morocco) to consumer brands (Jumeirah Hotels).
- Producing global campaigns with localizing social, video and programmatic deliverables for 5+ markets across the US and Europe.
- Collaborating with internal departments (Strategy, Production, Project Management, Finance) to manage timelines and budge

- Manage day-to-day workflow on multiple projects. Leading daily and weekly internal and external status meetings.
- Collaborated with internal teams to produce integrated campaigns for multiple vehicle launches (Mirai, Venza) and Toyota initiatives.
- Led and managed shoots for social-first content, broadcast and digital videos, and OOH/Print.
- Worked with Business Affairs Managers to track and

Worked as Assistant Account Executive at Saatchi & Saatchi.

- Wrote creative briefs for localizing Asian Marketing advertising.
- Led translation and localizing efforts for the Asian Market efforts in Southern California.
- Collaborated with multiple external vendors for translation, or experiential activation at local events sponsored by clients.
- Worked closely with Production teams to produce and deliver integrated campaigns.

• Assisted with maintenance and tracking of units in Spectra
• Assisted with evaluations of media plan sent from network to be approved for upcoming broadcast year
• Assisted with tracking ratings for syndicated networks
• Assisted with checking media flow charts sent by networks for correct number of weekly impressions and flighting weeks
• Assisted with checking billing reports from networks aft

• Assisted with sponsorship executions at the Critics’ Choice Television Award, on-set at the Fast & Furious 7 shoot, and the KIA Malibu Beach House
• Create opportunity and recap decks for clients such as Sabra, Purity Vodka, 4Moms
• Research potential TV shows and Movies for product placements
• Craft gift box for Purity Vodka for Joel McHale to gift other celebrities like Jimmy Kimmel and Jimm

Worked as Marketing Intern at MegaStar Media Company.

Working on the layout for a competition for various magazine spreads for Amway's Pure White campaign in Vietnam.

Worked as PR Intern at MegaStar Media Company.