Dylan Duong

I’m a Junior Planner with experience across copywriting, content strategy, campaign planning, and digital/social execution in agency environments. I translate briefs, audience insights, and cultural signals into creative territories—campaign ideas, social content, scripts, and client-facing proposals.

I bring a planning mindset with hands-on writing ability, so I can help shape strategic inputs into clearer ideaterritories and campaign narratives. In practice, I focus on keeping ideas relevant to the brief, brand, and market context while guiding creative development through research summaries, audience observations, and deck-ready rationale.

Across my roles, I’ve supported integrated campaign development and execution, including contributing to a 5-billion-VND national launch campaign that generated 10.5M+ interactions and 2M+ organic reach within three months. I’ve also developed structured content frameworks from Southeast Asian audience research, driving 15% growth in social engagement within one month.

I enjoy building always-on plans and content pillars, and I collaborate closely with creatives and KOL teams to maintain narrative consistency across touchpoints. Whether I’m producing client-facing strategic decks or supporting influencer coordination across 10+ creators, I aim for work that is bold, human-centred, and workable.