Thái Anh Tú User

Delivered end-to-end commercial creative and video work from brief refinement and source-asset planning through editing, visual assembly and final delivery. Produced a 6-7 minute employee-training video for an Australian food company, supporting script refinement, directing remote screen capture and owning the edit and voice-over workflow.

Supported creative inside a two-person DTC advertising function with approximately $340K in 2025 Meta + Google spend; one campaign I worked on scaled beyond $80K and recorded 1,026 purchases. Produced sales-oriented creative led by fragrance, beauty and fashion, with additional category experience across fitness apparel and supplements.

Edited vertical 9:16 content from supplied footage and voice-over for TikTok, Facebook and Instagram Reels, and YouTube Shorts.

Produced paid-social video, advertising posters, website visuals and collection content for suits, blazers and menswear. Worked across pre-production, camera operation, product and fashion shoots, Premiere Pro, Photoshop, Lightroom and final e-commerce delivery.

Completed a commercial creative production case study, building 23 campaign sets and 230 final static assets across 18 products and two aspect ratios.