Open to opportunities

Tracey Allen

@traceyallen1

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Versatile marketing and communications professional with 15+ years of experience.

Zimbabwe

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for growth and impactful storytelling.

I am a versatile marketing and communications professional with over 15 years of experience leading cross-functional initiatives. My expertise spans content creation, design, web management, social media, and journalism, allowing me to approach challenges with out-of-the-box thinking and a focus on efficiency. I have successfully driven significant organic traffic and engagement through strategic website management and content optimization.

In my recent role as Digital Marketing Manager at the Association of College and University Educators, I led website strategy and managed social media presence, achieving impressive follower growth and engagement rates. My previous experience as Executive Director of Marketing & Communications at Ivy Tech Community College involved executing integrated marketing campaigns and managing substantial budgets, all while fostering community engagement and storytelling through various media channels.

Throughout my career, I have demonstrated a commitment to continuous improvement and innovation in marketing strategies. I thrive in collaborative environments and am passionate about using my skills to amplify institutional visibility and impact.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Association of College and University Educators

Oct 2023 - May 2025 (1 year 7 months)

Led ACUE’s website strategy, including UX updates and content management, driving over 79,000 organic sessions in 2024. Managed LinkedIn presence, achieving 15% follower growth and consistent 5%+ engagement across 250+ posts.

Web Strategy UX Design Content Management LinkedIn Email Marketing Content Strategy Graphic Design Video Editing SEO

Partnerships Marketing Manager

Association of College and University Educators

Jun 2022 - Oct 2023 (1 year 4 months)

Supported institutional collaboration through strategic B2B marketing content, materials, social media, and storytelling. Amplified campaigns, partner stories, and institutional visibility through cross-platform content strategies.

B2B Marketing Content Marketing Social Media Marketing Storytelling Strategic Partnerships Campaign Management

Executive Director of Marketing & Communications

Ivy Tech Community College

Jan 2019 - May 2022 (3 years 4 months)

Executed integrated marketing campaigns across email, text, digital, print, mail, and event channels to drive enrollment and retention. Oversaw a $400K+ annual marketing budget and managed web content strategy, including UX designs.

Integrated Marketing Budget Management Web Content Management UX Design Media Relations Event Marketing Internal Communications Social Media Management

Writer

FC Tucker

Nov 2017 - Feb 2019 (1 year 3 months)

Created lifestyle content and neighborhood guides to support the company’s local marketing efforts. Connected with Indianapolis-area audiences through engaging written content.

Content Creation Lifestyle Writing Local Marketing Copywriting Research

Assistant Director of Marketing & Communications

Ivy Tech Community College

Sep 2016 - Dec 2018 (2 years 3 months)

Co-led management of the College’s statewide website and supported systemwide social media efforts. Contributed to executive communications, developing pitch decks, talking points, and media materials for senior leadership.

Social Media Strategy Executive Communication Media Relations Content Creation Internal Communications

Writer

Denver Website Designs

Feb 2016 - Nov 2018 (2 years 9 months)

Created SEO-driven blogs tailored to a variety of client needs and industries. Sourced copyright-free images to complement written content effectively.

Blog Content Creation Client Communication

Content Specialist

Central Restaurant Products

Aug 2010 - Sep 2016 (6 years 1 month)

Developed product content for catalogs and e-commerce sites using SEO best practices. Wrote and managed blogs, press releases, social media, and promotional materials, overseeing editorial workflows and production timelines.

SEO Content Writing Blog Management Press Release Writing Social Media Management Internal Communications Product Knowledge

Co-Author and Designer

Stafford Family Farms

Nov 2012 - Mar 2015 (2 years 4 months)

Co-wrote and designed a published family history book for Stafford Family Farms. Managed both storytelling and page design from concept to print.

Graphic Design Storytelling Print Production Project Management

Correspondent

Zionsville Times Sentinel

Sep 2011 - May 2013 (1 year 8 months)

Reported on local news and human interest stories for the Zionsville Times Sentinel and Hamilton County Highflyer. Focused on community engagement and business features.

Journalism News Reporting Human interest Stories Community Engagement Feature Writing Interviewing

Writer

University Chic

Nov 2010 - May 2012 (1 year 6 months)

Wrote lifestyle and advice content to help college students and recent grads navigate academics, career planning, and life transitions. Contributed a chapter to the publication’s book “U Chic Diploma Diaries.”

Lifestyle Writing Advice Career Planning Content Book Contribution Content Creation

Assistant to the Director

IU School of Journalism at IUPUI

Aug 2009 - Jun 2010 (10 months)

Supported office operations, coordinating class materials, faculty projects, and scheduling needs. Assisted with copywriting and graphic design for newsletters, flyers, and other promotional content.

Project Coordination Scheduling Copywriting Graphic Design Research Assistance Transcription

Assistant Marketing Manager

Compass Group – IUPUI Foodservice

Aug 2008 - Aug 2009 (1 year)

Designed signage, brochures, and marketing materials to promote food locations and campus campaigns. Managed digital communication channels, including video screens, monthly newsletters, and social media.

Digital Communication Social Media Promotions And Campaigns

Catering Admin

Compass Group – IUPUI Foodservice

Nov 2005 - Jul 2008 (2 years 8 months)

Assisted with catering orders, quotes, invoicing, schedules, and reports. Supported events and administrative coordination for catering operations.

Order Management Invoicing Scheduling Administrative Support

Education

Degrees, certifications, and relevant coursework

IU School of Journalism at IUPUI

Bachelor of Arts, Journalism

Completed a Bachelor of Arts in Journalism with a second concentration in New Media and Web Design. Focused on developing skills in journalism, web design, and new media applications.