Open to opportunities

Tong Yin

@tongyin

Message

Bilingual marketing analyst with 20 years of international experience.

United States

Message

What I'm looking for

I seek a dynamic role where I can apply my marketing expertise and analytical skills to drive business growth and innovation.

I am a bilingual business executive and educator with over 20 years of management experience in hospitality, marketing, and academia. My journey has been marked by a commitment to excellence in strategic marketing and business analytics, underpinned by a Ph.D. in Hospitality Management. I have successfully led research initiatives and developed marketing strategies that have driven significant revenue growth for organizations across the USA, China, and Australia.

Throughout my career, I have honed my skills in data analytics and business intelligence, utilizing tools such as Python, R, and Tableau to derive actionable insights from complex datasets. My experience includes presenting at international conferences and publishing in peer-reviewed journals, showcasing my ability to communicate complex information effectively. I am passionate about leveraging my expertise to contribute to innovative marketing strategies and drive business success.

Experience

Work history, roles, and key accomplishments

Management Intern

The Hotel at Auburn University

Jun 2022 - Aug 2022 (2 months)

Served as a Management Intern, gaining practical experience in hotel operations and management. Assisted with daily tasks and projects to support the management team.

Customer Service Teamwork Task Management Communication

Marketing Director

Xian Grand Gloria Hotel

Jan 2010 - Dec 2018 (8 years 11 months)

Directed marketing strategies and initiatives for a major hotel, focusing on brand positioning and promotional campaigns. Led teams to achieve marketing objectives and enhance customer engagement.

Marketing Strategy Positioning Digital Marketing Marketing Campaigns Team Leadership Customer Engagement Market Research

Marketing Director

Sunny Optics Group

Jan 2008 - Dec 2010 (2 years 11 months)

Oversaw marketing operations and strategic planning for the company, including market research and competitive analysis. Implemented digital marketing campaigns and led promotional efforts to drive growth.

Marketing Management Market Research Competitive Analysis Digital Marketing SEO Email Marketing Business Intelligence

Senior Marketing Analyst

Railhead Corporation

Jan 2004 - Dec 2008 (4 years 11 months)

Conducted comprehensive market research and competitive analysis as a Senior Marketing Analyst. Utilized data analytics tools to identify trends and inform marketing strategies.

Market Research Competitive Analysis Data Analytics SPSS R Tableau Customer Segmentation

Lecturer in Marketing

University of North Texas

Jan 2001 - Dec 2004 (3 years 11 months)

Delivered lectures and course content in marketing to university students. Developed engaging presentations and communicated complex concepts effectively.

Public Speaking Presentation Skills PowerPoint Prezi Communication Curriculum Development

Sales Manager

Xian Hotel

Jan 1992 - Dec 1998 (6 years 11 months)

Managed sales operations and developed strategies to increase revenue and market share. Built and maintained relationships with key clients and identified new business opportunities.

Sales Management Business Development Client Relationship Management Negotiation Contract Management Sales Strategy Revenue Problem Solving

Education

Degrees, certifications, and relevant coursework

Auburn University

Ph.D. in Hospitality Management, Hospitality Management (Marketing & Management Focus)

Equipped with rigorous research training, including trend forecasting using AI and machine learning. Completed 17 Ph.D.-level courses, with 8 focusing on research and statistics.