Open to opportunities

Michael William

@michaelwilliam1

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Digital marketing manager driving performance marketing and high-impact short-form video strategies.

United Arab Emirates

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What I'm looking for

I seek a role where I can lead integrated digital and video-first marketing strategies, mentor teams, use analytics and AI tools, and drive measurable growth in engagement and conversions.

I am a digital marketing manager with 7+ years leading digital strategy, social media, performance marketing, and video-centric storytelling across government, automotive, FMCG, and real estate sectors. I build full-funnel strategies and manage paid media to improve ROAS and reduce CPA.

I oversee end-to-end content production—scripting, filming, editing, and publishing—while introducing AI-enhanced workflows to speed ideation and editing. I have led large-scale event content production, influencer strategies, and platform-specific short-form video that increased engagement and retention.

I am data-driven, building analytics dashboards and reporting frameworks to guide decisions, collaborating cross-functionally, and ensuring brand alignment and compliance across campaigns. I lead teams and external partners to deliver integrated campaigns that meet business objectives.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

ADinB

Jun 2024 - Present (1 year 8 months)

Lead end-to-end digital strategy and paid media across Meta, TikTok, LinkedIn, Google, and YouTube, improving ROAS and reducing CPA through audience refinement and A/B testing. Built analytics dashboards and influencer strategies to drive performance and alignment with client objectives.

Digital Strategy Paid Media Google Ads Analytics Video Production

Content Creator Lead

Abou Ghaly Motors

Nov 2024 - Nov 2025 (1 year)

Led content creation for 10+ premium automotive brands, producing high-performing short-form video content and managing full production lifecycle for launches, activations, and events. Introduced AI tools to streamline ideation and editing, improving engagement and retention.

Short Form Content Content Production Video Editing AI Tools Performance Optimization

Senior Brand & Communication Manager

dubizzle Group

Jan 2024 - Oct 2024 (9 months)

Developed and executed integrated brand and marketing campaigns that increased brand visibility and drove awareness, engagement, and conversion across TV, digital, outdoor, and events. Managed media relations, sponsorships, and lifecycle communications.

Brand Strategy Integrated Campaigns Media Relations Lifecycle Marketing Event Management Event Sponsorships Communication

Senior Social Media Specialist

dubizzle Group

Mar 2022 - Dec 2023 (1 year 9 months)

Increased engagement by 30% and community growth by 25% through targeted content planning and optimized media buying; reduced CPA by 20% and boosted conversions and app engagement via SEO/SEM and lifecycle initiatives.

Social Media Strategy Media Buying SEO SEM Analytics Community Management CPA Optimization performance reporting

Senior Digital & Social Media Advisor

Nestlé Egypt

Mar 2019 - Mar 2022 (3 years)

Managed reporting and analytics for regional digital teams and improved paid media conversions by 25% for Nescafé and KitKat through campaign tracking and performance optimization. Produced competitor and influencer insights and prepared crisis mitigation guidelines.

Digital Analytics Paid Media Campaign Tracking Competitor Analysis Reporting