Misha Malik

Own 36Zero’s end-to-end social media and digital content, shaping content strategy, editorial calendars, campaign concepts, copy, creative direction, publishing and performance analytics. Turn complex ConTech and workforce-management solutions into clear B2B content that builds brand authority, engagement and commercial relevance across key global markets.

Managed a team and delivered website and social media audits that informed a refreshed content strategy, increasing website traffic by 32% and engagement by 41% over 6 months. Executed multi-channel campaigns for 100,000+ residents, implemented WCAG-compliant standards across 250+ pages, and achieved 3.2x average ROAS with Meta Ads Manager and Google Ads.

Drove Instagram, TikTok, and X digital content that increased engagement rate by 32% and grew followers by 24%. Led creator and media management for Free Taco Tuesday (including LeBron James coordination) and produced campaign assets that delivered 250,000+ customer impressions.

Led multi-platform social and performance marketing for a combined 500,000+ following, increasing engagement and sales through improved targeting and creative testing. Managed CMS updates and SEO for product and landing pages, contributing to a 25% increase in website-driven conversions, and coordinated 8+ influencer collaborations per season.

Built the brand’s social presence from zero and grew to an active community across Instagram, Facebook, and LinkedIn within 18 months. Managed website and content production for search visibility, delivered client spotlight activations that increased inquiries by 30%, and used analytics to improve digital performance, contributing to 60% revenue growth over 2 years.

Completed an MSc in Digital Marketing and Channel Management at the University of Surrey from 2022 to 2023.

Earned a Bachelor of Arts in Textile Design from the National College of Arts in Lahore between 2017 and 2021.