Open to opportunities

Misha Malik

@mishamalik

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Social Media & Web Content Manager | Generative AI content creation to cut costs, not quality.

United Arab Emirates

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What I'm looking for

I’m looking for a role where I can own multi-channel content and paid media end-to-end—pairing analytics with WCAG-friendly execution—while partnering across teams and keeping governance and campaign delivery tight.

I turn marketing plans into measurable results, combining social media management, web content operations, and paid media execution. Across 5+ years, I've consistently translated strategy into outcomes, like 45% organic reach growth and 100,000+ audience campaigns, by staying data-led and execution-focused.

In my most recent role, I managed a team of 3 and ran end-to-end content and performance improvements. I conducted website and social audits, increased website traffic by 32% and social engagement by 41% over 6 months, and optimized 250+ pages via CMS and Cludo to deliver a 30% uplift in organic web traffic with WCAG-compliant standards.

My content production spans short-form video (TikTok, Instagram Reels), static and motion graphics, and long-form editorial — built on a design foundation from my Bachelor of Design and sharpened through hands-on execution across every channel.

My professional ethos is "content that converts," supported by structured workflows, stakeholder alignment, and strategic use of generative AI. I've integrated AI tools into content ideation, copywriting, and visual production workflows, reducing drafting time by 35% while maintaining brand consistency and quality at scale.

Experience

Work history, roles, and key accomplishments

Social Media & Web Content Manager

Guildford Borough Council

Apr 2024 - Nov 2025 (1 year 7 months)

Managed a team and delivered website and social media audits that informed a refreshed content strategy, increasing website traffic by 32% and engagement by 41% over 6 months. Executed multi-channel campaigns for 100,000+ residents, implemented WCAG-compliant standards across 250+ pages, and achieved 3.2x average ROAS with Meta Ads Manager and Google Ads.

Social Media Management Web Content Management WCAG Accessibility On Page SEO Meta Ads Manager Google Ads ROI Tracking

Marketing Executive

T Bello Group Limited

Dec 2022 - Mar 2024 (1 year 3 months)

Drove Instagram, TikTok, and X digital content that increased engagement rate by 32% and grew followers by 24%. Led creator and media management for Free Taco Tuesday (including LeBron James coordination) and produced campaign assets that delivered 250,000+ customer impressions.

Copywriting Adobe Creative Suite Canva Brand storytelling

Digital Marketing Executive

Outfitters Stores

Nov 2021 - Sep 2022 (10 months)

Led multi-platform social and performance marketing for a combined 500,000+ following, increasing engagement and sales through improved targeting and creative testing. Managed CMS updates and SEO for product and landing pages, contributing to a 25% increase in website-driven conversions, and coordinated 8+ influencer collaborations per season.

Performance Marketing Meta Ads Manager CMS On Page SEO Landing Page Optimization Influencer Partnerships Conversion Optimization Reporting

Media Marketing Executive

Usman Mehr Films

Mar 2019 - Nov 2021 (2 years 8 months)

Built the brand’s social presence from zero and grew to an active community across Instagram, Facebook, and LinkedIn within 18 months. Managed website and content production for search visibility, delivered client spotlight activations that increased inquiries by 30%, and used analytics to improve digital performance, contributing to 60% revenue growth over 2 years.

Social Media Strategy Digital Marketing Strategy Content Production CMS Publishing Analytics UX Copywriting