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Beatriz Barbosa

@beatrizbarbosa

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Senior social media and marketing communications specialist driving data-led brand growth.

United Arab Emirates

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What I'm looking for

I’m looking for a marketing role where I can own end-to-end social media and digital campaigns, build strong brand positioning, and use data-driven insights and testing to grow revenue and leads—while staying creative with clear storytelling.

I’m a Marketing and Communication professional with 9 years of experience in digital strategy, content creation, storytelling, and campaign planning. I translate complex concepts into clear, engaging narratives that strengthen brand positioning and performance.

From end-to-end, I lead multi-channel social media management and brand growth—often managing up to 7 accounts simultaneously across platforms like Instagram, Facebook, Snapchat, Reddit, X, and TikTok. I build content and campaign plans around audience insights, tone of voice, and visuals for online and offline assets.

At Sauce Capital, I’ve delivered standout results including the company’s first 1M in revenue from a Back-To-School campaign, +50% order numbers and +167% social engagement with Halloween, and +1,000 lead generation with 35% ROI during the 2025 Ramadan Be Right There campaign. I also run A/B tests, monitor KPIs (traffic, engagement, conversions, ROI), and maintain dashboards and funnels using tools like Google Analytics, META Insights, Talkwalker, Sprinklr, Sprout Social, and Hootsuite. I use strategic AI tools combined with human-led editing, keeping campaigns trend-aware and conversion-focused.

Earlier in my journey, I worked as a Content Creator in Brazil, writing and optimizing content for B2C and B2B communication, supporting events, and aligning messaging across Marketing, Sales, and Development.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

Sauce Capital

Jul 2021 - Mar 2026 (4 years 8 months)

Led Back-To-School campaign driving the company’s first $1M in revenue. Managed multi-channel campaigns and performance reporting, including Halloween results (+50% orders, +167% engagement) and a Ramadan campaign generating 1,000+ leads and 35% ROI.

Social Media Management Campaign Planning A B Testing Google Analytics performance reporting

Marketing Executive

9Yards Media & Marketing

Oct 2019 - Jun 2021 (1 year 8 months)

Planned and executed paid and organic social campaigns with KPI-based content and ROI tracking. Owned content calendars and optimization, supported SEM/SEO, and delivered email marketing campaigns and performance reporting for clients.

Paid Social Marketing ROI Tracking Social Media Listening SEM Email Marketing performance reporting Client Communication

Content Creator

ICBEU

Mar 2018 - Apr 2019 (1 year 1 month)

Created and scheduled social media, blog, website copy, and email newsletters for B2C community communication. Conducted keyword research and optimized content (including hashtags) to improve discoverability while supporting events and coordinating messaging across departments.

Social Media Content Creation Community Engagement Content Scheduling Keyword Research

Social Media & Graphic Design Jr.

Universidade Paulista

Feb 2017 - Feb 2018 (1 year)

Managed social media communities and ensured content aligned to campaign objectives and brand messaging. Produced visual assets in Adobe Creative Cloud and Canva, supported ad content opportunities, and presented performance reports and strategy ideas.

Social Media Community Management Adobe Creative Cloud Canva Design Content Pillars For Ads performance reporting