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Alina Naqvi

@alinanaqvi1

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I build social-first campaigns, content strategies, and creative direction for lifestyle, wellness, and food brands.

United Arab Emirates

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What I'm looking for

I'm looking to build social-first campaigns and creative brand experiences where I can combine content strategy, creative direction, performance analytics, and digital marketing.

I've managed social media and creative campaigns for brands through NOU Media, Sy’a, and Trifid Media in Dubai. I create content calendars, platform-specific copy, mood boards, analytics reports, and social-first strategies across Instagram and TikTok.

At Sy’a, I led seasonal campaigns, directed 40+ product and lifestyle photoshoots, executed email campaigns, and improved e-commerce journeys. I use performance insights, creative direction, and AI-powered marketing tools to turn brand objectives into engaging digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Social Media Executive

Current

NOU Media

Dec 2025 - Present (9 months)

Managed social media accounts for multiple client brands, created monthly content calendars, and developed analytics reports. Designed creative mood boards and collaborated with designers and video editors to deliver engaging content.

Social Media Management Content Strategy Content Calendar Analytics Instagram TikTok AI Tools Creative Direction Copywriting

Marketing Executive

Sy'a

Jun 2024 - Oct 2025 (1 year 4 months)

Led seasonal marketing campaigns for Diwali, Christmas, Ramadan, and Black Friday. Managed Instagram content strategy, directed 40+ photoshoots, and executed email marketing campaigns to improve conversions.

Campaign Management Instagram Content Strategy Email Marketing Ecommerce CRO Photoshoot Direction Analytics

Social Media Executive

Trifid Media

Oct 2023 - May 2024 (7 months)

Led content creation and calendar planning for over 10 client accounts across Instagram and TikTok. Managed community engagement, analyzed post-performance data, and presented monthly analytics reports.

Content Creation Content Calendar Instagram TikTok Community Engagement Analytics Influencer campaigns Collaboration

Volunteer

Sharjah Architecture Triennial

Nov 2023 - Nov 2023 (0 months)

Helped with event setup and logistics, guided attendees, collaborated with volunteers, and provided post-event feedback.

Event Setup Logistics Collaboration Feedback

Social Media Executive Intern

Trifid Media

Jul 2023 - Oct 2023 (3 months)

Researched industry trends and audience behavior to support content planning. Helped implement social strategies and contributed to the design and launch of promotional campaigns.

Research Content Planning Social Media Strategy Campaign Coordination

Media Services

Expo 2020 Dubai

Oct 2021 - Mar 2022 (5 months)

Built strong media relations, supported journalists, assisted daily media operations, and communicated feedback to the team.

Media Relations Journalism Support Operations Communication Skills

Education

Degrees, certifications, and relevant coursework

Heriot-Watt University

Master of Science, Digital Marketing

2024 - 2025

Activities and societies: Academic projects included customer journey mapping for FaceTheory, netnographic research for Hydrogen Agency, and a Google Analytics 4 performance report for Heriot-Watt University.

Master of Science in Digital Marketing (CIM-Accredited) from Heriot-Watt University Dubai, completed from September 2024 to November 2025.

Heriot-Watt University

Master of Arts, International Business Management with Marketing

2020 - 2024

Master of Arts in International Business Management with Marketing (Honours) from Heriot-Watt University Dubai, completed from September 2020 to July 2024.