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Tina VoTV
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Tina Vo

@tinavo

I lead visual merchandising and commercial execution across international retail markets and digital brands.

Panama
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What I'm looking for

I'm looking to lead visual merchandising, commercial execution, and brand presentation in an international retail or e-commerce environment where I can use market insights, KPIs, and cross-functional collaboration to improve customer experience and sales performance.

I've led visual merchandising and commercial execution for Pandora LATAM, Grupo Regency, Urban Outfitters, ALDO Group, and specialty retail stores across the Americas.

At Pandora LATAM, I delivered global and local visual merchandising campaigns across Brazil, Colombia, Chile, and other markets, coordinating materials, vendors, logistics, installations, POSM budgets, and reporting.

At Grupo Regency, I developed visual merchandising strategies for brands including Nike, Guess, FILA, Under Armour, Keds, TOMS, Rockport, Carrano, and XTI. I use sales KPIs, field feedback, trend research, and cross-functional collaboration to improve visual execution and sales performance.

I'm now building multiple digital brands for early childhood, leading product presentation, positioning, customer experience, marketing, budgeting, and performance tracking. I bring an international trade perspective, native English and Spanish fluency, and hands-on leadership in high-volume retail environments.

Experience

Work history, roles, and key accomplishments

DD
Current

Founder E-commerce Business

Digital Products for Early Childhood Education and Child Dev

Apr 2022 - Present (4 years 5 months)

Develop and manage multiple owned digital brands, leading commercial strategy, product presentation, brand positioning, and customer experience. Analyze sales KPIs and conduct market research to optimize products and drive results.

Education

Degrees, certifications, and relevant coursework

University of Kentucky logoUK

University of Kentucky

Bachelor of Science, Fashion Merchandising and Textiles

B.S. in Fashion Merchandising and Textiles from the University of Kentucky.

University of Kentucky logoUK

University of Kentucky

Bachelor of Science, International Business

B.S. in International Business from the University of Kentucky.

UP

Universidad Latina de Panamá

Coursework Completed, Law and Political Science

Completed coursework in Law and Political Science at Universidad Latina de Panamá.

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