
Tina Vo
@tinavo
I lead visual merchandising and commercial execution across international retail markets and digital brands.
What I'm looking for
I've led visual merchandising and commercial execution for Pandora LATAM, Grupo Regency, Urban Outfitters, ALDO Group, and specialty retail stores across the Americas.
At Pandora LATAM, I delivered global and local visual merchandising campaigns across Brazil, Colombia, Chile, and other markets, coordinating materials, vendors, logistics, installations, POSM budgets, and reporting.
At Grupo Regency, I developed visual merchandising strategies for brands including Nike, Guess, FILA, Under Armour, Keds, TOMS, Rockport, Carrano, and XTI. I use sales KPIs, field feedback, trend research, and cross-functional collaboration to improve visual execution and sales performance.
I'm now building multiple digital brands for early childhood, leading product presentation, positioning, customer experience, marketing, budgeting, and performance tracking. I bring an international trade perspective, native English and Spanish fluency, and hands-on leadership in high-volume retail environments.
Experience
Work history, roles, and key accomplishments
Founder E-commerce Business
Digital Products for Early Childhood Education and Child Dev
Apr 2022 - Present (4 years 5 months)
Develop and manage multiple owned digital brands, leading commercial strategy, product presentation, brand positioning, and customer experience. Analyze sales KPIs and conduct market research to optimize products and drive results.
Led global and local Visual Merchandising campaigns aligned with commercial calendars and product launch dates across Brazil, Colombia, Chile, and other LATAM markets. Managed VM materials, vendor coordination, logistics, installation, and local POSM budget oversight.
Visual Merchandising Coordinator
Grupo Regency
Nov 2019 - Mar 2021 (1 year 4 months)
Developed Visual Merchandising strategies for top fashion and footwear brands including Nike, Guess, FILA, Under Armour, Keds, TOMS, Rockport, Carrano, and XTI. Collaborated with cross-functional teams to support product launches and seasonal transitions.
Operations, Merchandise Planning & Allocation
Transport International Retailer
Apr 2018 - Jun 2019 (1 year 2 months)
Supported merchandise planning, allocation, imports, and cross-functional coordination for retail operations.
Store Manager
Planet Blue
Feb 2017 - Mar 2018 (1 year 1 month)
Supported a US$1.5 million-volume store while leading visual merchandising, product flow, operations, and customer service for a team of approximately 15 employees. Trained the team to strengthen customer experience and selling behaviors.
Store Manager
Pacific Sunwear
May 2016 - Feb 2017 (9 months)
Led daily store operations, supervising the team, inventory control, customer service, and the execution of visual merchandising standards to achieve sales targets.
Visual Merchandising Manager, Men’s and Home
Urban Outfitters
Aug 2015 - May 2016 (9 months)
Led a customer-focused, results-driven store environment, overseeing daily operations, inventory tracking, and visual merchandising standards.
District Manager
ALDO Group
Oct 2013 - Sep 2015 (1 year 11 months)
Supported multiple stores in driving sales growth, managing inventory, recruiting and coaching team members, delivering customer service, and maintaining visual consistency in accordance with corporate guidelines.
Education
Degrees, certifications, and relevant coursework
University of Kentucky
Bachelor of Science, Fashion Merchandising and Textiles
B.S. in Fashion Merchandising and Textiles from the University of Kentucky.
University of Kentucky
Bachelor of Science, International Business
B.S. in International Business from the University of Kentucky.
Universidad Latina de Panamá
Coursework Completed, Law and Political Science
Completed coursework in Law and Political Science at Universidad Latina de Panamá.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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