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Tina Kecek

@tinakecek

Executive Assistant at PIPECARE GROUP, coordinating C-suite priorities across regions and confidential business matters.

United Arab Emirates
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At PIPECARE GROUP, I provided direct executive and business support to the Chairman, CFO and CEO, coordinating calendars, meetings, correspondence and travel across Europe, the Americas and the UAE. I also supported strategic planning and project management initiatives, handling sensitive information and tracking follow-up on executive decisions.

At Hisense Middle East FZE, I led the launch of cooking appliances across the MEA region, contributing to market-share growth, and coordinated product strategy from concept through launch. Earlier, I managed regional supply chain and logistics work at Hisense Middle East FZE and GORENJE GULF FZE, alongside private assistant and household support roles in Dubai and Slovenia.

Experience

Work history, roles, and key accomplishments

PG

Executive Support to Chairman, CFO & CEO

PIPECARE Group

Aug 2024 - Feb 2026 (1 year 6 months)

Provided direct executive and business support to the Chairman, CFO and CEO, coordinating complex calendars, meetings, business reviews, events and travel arrangements. Prepared executive correspondence, reports, presentations and follow-up actions, ensuring clear communication across management and cross-functional teams.

HF

Product Manager – Cooking Category

Hisense Middle East FZE

Jun 2022 - Jul 2024 (2 years 1 month)

Defined product strategy using market and competitor data and coordinated cross-functional execution from concept through launch across MEA markets. Worked closely with sales and marketing teams on promotions, profitability improvement and sales-team product training.

SL

SPA Center Manager

Slovenia

Jan 2007 - Dec 2012 (5 years 11 months)

Managed spa center operations in Slovenia.

SL

Executive Assistant to General Manager

Slovenia

Jan 2004 - Dec 2007 (3 years 11 months)

Provided executive assistance to the General Manager in Slovenia.

Education

Degrees, certifications, and relevant coursework

LA

Leila Higher Vocational College for Business Administration

Executive Secretary & Business Administration, Business Administration

Executive Secretary and Business Administration qualification from Leila Higher Vocational College, completed in 2009.

University of Ljubljana logoUL

University of Ljubljana

Bachelor's Degree, Physical Education

Bachelor's degree in Physical Education from the University of Ljubljana, Faculty of Sport, completed in 2005.

Tech stack

Software and tools used professionally

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