TIMUR NASIBOV
@timurnasibov
Marketing Analyst at Synder who built lead scoring that raised prioritized leads’ lead-to-purchase conversion from 6% to 9%.
TurkeyWhat I'm looking for
At Synder, I built a lead scoring model drawing on five data sources, helping sales prioritize green leads whose lead-to-purchase conversion rose from 6% to 9%. I also connected anonymous GA4 visits to CRM contacts and created an automated sales funnel dashboard.
At Coalition, I established an automated analytics framework for product, marketing and sales teams that supported a 20% increase in customer LTV. I also provided P&L and LTV insights for strategic planning and led the budgeting program with the CEO, CPO, CMO and CCO, cutting operational costs by 20% in two months.
At Careerist, I built automated sales and marketing dashboards in BigQuery and Power BI, cutting SLA time in half and raising conversion by 20%. I also optimized lead processing, reducing operating expenses by 40% and helping the company reach its first profit within six months.
At VTB, I led development and optimization of a mobile collections app used by more than 600 employees, reducing load time from 30 minutes to 30 seconds. Earlier, at Citibank, I enhanced the CRM and optimized call-center scheduling, while serving as interim Team Lead and mentoring new hires.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Synder
Nov 2025 - Present (11 months)
Built a lead scoring model on 5 data sources that splits leads into red, yellow and green groups, raising lead-to-purchase conversion from 6% to 9%. Automated data pipelines with n8n and built an automated monthly sales funnel dashboard in PostgreSQL and Metabase.
Analyst
Coalition
Dec 2023 - Jan 2026 (2 years 1 month)
Established an automated analytics framework for product, marketing and sales teams, increasing customer LTV by 20%. Provided financial insights and led the company's budgeting program, cutting operational costs by 20% in 2 months.
Analyst
Careerist
Mar 2023 - May 2025 (2 years 2 months)
Cut operating expenses by 40%, bringing the company to its first profit within 6 months by optimizing the lead-processing workflow. Built automated sales and marketing dashboards in BigQuery and Power BI, cutting SLA time in half and raising conversion rate by 20%.
Sales Operations Analyst
EBAC
Jan 2024 - Mar 2024 (2 months)
Analyzed and optimized the sales funnel, increasing sales by 15% in three months. Assessed sales team performance and implemented a 15% headcount reduction while maintaining SLA and raising conversion by 10%.
Business Analyst
VTB
Dec 2020 - Sep 2022 (1 year 9 months)
Led the development and optimization of a mobile collections app used by 600+ employees, cutting load time from 30 minutes to 30 seconds and improving operational efficiency by 30%. Diagnosed root cause of slowdown and implemented replacement approach, achieving 100% on-time releases and a 50% increase in user adoption.
Enhanced the CRM and optimized call-center scheduling with an international team, increasing customer satisfaction by 10%. Served as interim Team Lead, trained and mentored staff, and reduced ramp-up time by 25% through an onboarding program.
Education
Degrees, certifications, and relevant coursework
Plekhanov Russian University of Economics
Master's degree, International Entrepreneurship
2016 - 2018
Master's degree in International Entrepreneurship from Plekhanov Russian University of Economics from 2016 to 2018.
Plekhanov Russian University of Economics
Bachelor's degree, World Economics
2012 - 2016
Bachelor's degree in World Economics from Plekhanov Russian University of Economics from 2012 to 2016.
Availability
Location
TurkeyAuthorized to work in
Salary expectations
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