nergis kartal
@nergiskartal
Finance and marketing professional driving product-led growth with analytical rigor.
What I'm looking for
I am a finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I combine financial discipline with a product mindset to drive measurable business outcomes.
At Bybit Türkiye I led the end-to-end launch, localized global strategies, scaled grassroots education through the Bybit TR Academy, and executed data-driven influencer campaigns that accelerated user acquisition.
In finance and analytics roles I developed ERP tools, improved inventory tracking, built dashboards, and performed cash flow and profitability analyses to support strategic decision-making across teams.
I collaborate closely with product, engineering, and data partners to optimize onboarding funnels, improve reporting accuracy, and translate business requirements into technical specifications—always focused on iterative improvement and impact.
Experience
Work history, roles, and key accomplishments
Business Analyst
UpBilişim Enerji
Sep 2025 - Present (4 months)
Analyzing and optimizing operational data flows for SmartUP kiosk loyalty systems and DKV fuel purchase analytics to improve reporting accuracy and inform station network expansion decisions.
Financial Analyst
Getmobil
Mar 2025 - Jul 2025 (4 months)
Managed cash flow tracking and performed cost and profitability analyses, prepared monthly financial reports and collaborated on ERP and inventory-tracking tool development to improve real-time monitoring.
Marketing Manager
Bybit Türkiye
Aug 2024 - Mar 2025 (7 months)
Led the end-to-end launch of Bybit Türkiye, localizing marketing strategy and executing data-driven influencer campaigns while optimizing onboarding funnels and founding the Bybit TR Academy to drive user acquisition.
Social Media Marketer
Chainway Labs
Mar 2024 - Aug 2024 (5 months)
Managed social media strategy during testnet and pre-mainnet phases to increase developer community engagement and synchronized go-to-market communications with product launch timelines.
Education
Degrees, certifications, and relevant coursework
Middle East Technical University (ODTÜ)
Master of Science, Cryptography
2025 -
Pursuing an M.S. in Cryptography with a focus on blockchain security, zero-knowledge proofs, and applied cryptography.
Middle East Technical University (ODTÜ)
Bachelor of Science, Mathematics
2018 - 2024
Grade: 3.92/4.00
Activities and societies: Professional rowing team member
Completed a B.S. in Mathematics with coursework supporting strong analytical and quantitative foundations; graduated with a 3.92/4.00 GPA.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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