Open to opportunities

nergis kartal

@nergiskartal

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Finance and marketing professional driving product-led growth with analytical rigor.

Turkey

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What I'm looking for

I seek roles combining product, finance, and growth where I can optimize funnels, build analytics/ERP tools, and drive measurable user and revenue growth within collaborative, product-led teams.

I am a finance and marketing professional with a strong analytical foundation and hands-on experience in reporting, campaign execution, and user acquisition. I combine financial discipline with a product mindset to drive measurable business outcomes.

At Bybit Türkiye I led the end-to-end launch, localized global strategies, scaled grassroots education through the Bybit TR Academy, and executed data-driven influencer campaigns that accelerated user acquisition.

In finance and analytics roles I developed ERP tools, improved inventory tracking, built dashboards, and performed cash flow and profitability analyses to support strategic decision-making across teams.

I collaborate closely with product, engineering, and data partners to optimize onboarding funnels, improve reporting accuracy, and translate business requirements into technical specifications—always focused on iterative improvement and impact.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

UpBilişim Enerji

Sep 2025 - Present (4 months)

Analyzing and optimizing operational data flows for SmartUP kiosk loyalty systems and DKV fuel purchase analytics to improve reporting accuracy and inform station network expansion decisions.

Data Analysis Dashboarding SQL Reporting Requirements Gathering Cross Functional Collaboration ERP Integration Pivot Tables

Financial Analyst

Getmobil

Mar 2025 - Jul 2025 (4 months)

Managed cash flow tracking and performed cost and profitability analyses, prepared monthly financial reports and collaborated on ERP and inventory-tracking tool development to improve real-time monitoring.

Financial Analysis Cash Flow Management Forecasting ERP Developer Reporting SQL Dashboarding

Marketing Manager

Bybit Türkiye

Aug 2024 - Mar 2025 (7 months)

Led the end-to-end launch of Bybit Türkiye, localizing marketing strategy and executing data-driven influencer campaigns while optimizing onboarding funnels and founding the Bybit TR Academy to drive user acquisition.

Growth Marketing User Acquisition Influencer Marketing Funnel Optimization ASO Community Building

Social Media Marketer

Chainway Labs

Mar 2024 - Aug 2024 (5 months)

Managed social media strategy during testnet and pre-mainnet phases to increase developer community engagement and synchronized go-to-market communications with product launch timelines.

Social Media Strategy Community Engagement Competitive Analysis Product Marketing Analytics