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Ксения Горн

@ksegor

Middle Product & Business Analyst with SQL, Python & Power BI. Experienced in KPI infrastructure, A/B testing & funnel optimization. Remote-ready.

Turkey

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What I'm looking for

I'm looking for Data Analyst, Product Analyst, or Analytics Engineer roles, preferably with a hybrid analytical profile. I prefer remote work and am open to relocation for a compelling opportunity.

At SHAKACHU, I designed data infrastructure for real-time KPI tracking and built automated executive reporting. I also analyzed marketplace performance and customer behavior to inform product focus.

For a fintech platform, I designed an analytics system linking CRM data to automated Power BI reporting and built ETL pipelines. Funnel analysis, behavioral segmentation, and A/B testing contributed to online conversion improving from 0.2% to 6%.

At Debt Solutions Group (Dolgi Spisany), I built analytics architecture from scratch, including data models, KPI definitions, and automated reporting. I also analyzed conversations for an AI Sales Manager product and designed CRM automation in AmoCRM.

My GitHub portfolio includes a marketing attribution audit that identified an $800K+ annual optimization opportunity and a retail sales efficiency audit with analysis of 20,000+ transactions. I work across PostgreSQL, Python, and Power BI to connect business questions with practical analytics.

Experience

Work history, roles, and key accomplishments

Current

Analytics Lead

Current

Shakachu

Nov 2024 - Present (1 year 11 months)

Designed and implemented data infrastructure for real-time KPI tracking, built automated reporting systems, and conducted A/B testing on marketplace positioning.

SQL PostgreSQL Power BI A B Testing Customer Segmentation R FM Cohort Analysis Data Infrastructure KPI Tracking

Product Owner / Business Analyst

Fintech Product Analytics & Automation

Oct 2023 - Nov 2024 (1 year 1 month)

Designed full-cycle analytics system and built data pipelines and ETL workflows. Improved online conversion from 0.2% to 6% through funnel analysis and A/B testing.

PostgreSQL Python Power BI Bitrix24 API ETL Statistical Analysis A B Testing Funnel Optimization Process Automation

Product Manager / Business Analyst

Debt Solutions Group (Dolgi Spisany)

Mar 2021 - Sep 2023 (2 years 6 months)

Built core analytics architecture from scratch, designed unit-economics framework, and implemented RFM segmentation and cohort analysis. Led analytics for AI product development and automated hiring funnel.

SQL PostgreSQL AmoCRM R FM Cohort Analysis A B Testing Statistical Analysis ETL Data Modeling Automation

Product Manager / Operations Analyst

Marketing & Performance Management (Multi-Channel Growth)

May 2019 - Feb 2021 (1 year 9 months)

Analyzed customer acquisition by content channel, A/B tested 35 custom course pages, and designed re-engagement campaigns achieving 25% reactivation rate.

Product Analytics A B Testing R FM Customer Segmentation Behavioral Analytics KPI Design Funnel Analysis

Project Manager / Finance Analyst

Power Technologies LLC

Jan 2013 - Apr 2019 (6 years 3 months)

Managed P&L and budget analytics for state contracts including Sochi Olympics 2014 and Kazan Universiade 2013. Implemented financial control systems and built forecasting models.

Financial Analysis Budgeting Forecasting ERP Risk Analysis Statistical Analysis