Open to opportunities

Timothy Ferrer

@timothyferrer

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Detail-oriented Business Analyst specializing in digital publishing and web content.

Canada

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What I'm looking for

I seek a role that fosters collaboration, creativity, and growth opportunities in digital marketing.

I am an adaptable and detail-oriented professional with extensive experience in digital publishing, web content management, and business analysis within the financial services sector. My expertise lies in developing and executing email marketing campaigns, optimizing workflows, and ensuring compliance with accessibility standards. I excel at bridging the gap between technical and business needs to deliver high-quality, customer-focused solutions.

Currently, I serve as a Publishing Analyst at TD Canada Trust, where I manage web content updates and marketing initiatives within an Agile Kanban environment. My previous roles at IG Wealth Management and BMO Capital Markets have honed my skills in email production, creative design, and project management. I am passionate about leveraging my skills to enhance digital experiences and drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Publishing Analyst

Current

TD Canada Trust

Oct 2023 - Present (1 year 7 months)

Executed web content updates and marketing initiatives for Personal Banking business partners within an Agile Kanban POD. Managed BAU requests through JIRA, ensuring regulatory compliance and coordinating time-sensitive changes. Led cross-functional initiatives, including the migration of forms and developed content templates for urgent postings.

Web Content Management Jira Agile Regulatory Compliance Cross Functional Collaboration Project Management Email Marketing Quality Assurance

Email/Web Producer

IG Wealth Management

Dec 2021 - Oct 2023 (1 year 10 months)

Developed and deployed responsive marketing emails using Salesforce Marketing Cloud, ensuring AODA compliance. Enhanced campaign tracking through Litmus integration and managed web updates, balancing marketing deadlines with business objectives.

Email Marketing Salesforce Marketing Cloud Campaign Tracking Quality Assurance Web Content Management Digital Asset Management Project Management Cross Functional Collaboration Marketing Automation

Creative Specialist

BMO Capital Markets

Feb 2020 - Oct 2021 (1 year 8 months)

Designed and updated client-facing and internal presentation decks, ensuring brand consistency. Provided creative solutions support using Adobe Creative Cloud and collaborated through project management systems to deliver high-quality materials under tight timelines.

Graphic Design Adobe Creative Cloud Project Management Presentation Design Collaboration Digital Asset Management Microsoft Office Suite Time Management

Desktop Publisher

CIBC

Jan 2019 - Jan 2020 (1 year)

Developed print and digital marketing materials aligned to brand standards, including brochures and interactive PDFs. Supported the creation of accessible documents and collaborated with various teams to deliver timely creative support.

Desktop Publishing Print Design Digital Marketing Collaboration Asset Management Time Management

Desktop Publishing Specialist

BMO Nesbitt Burns

Jan 2019 - Jan 2020 (1 year)

Designed and maintained editable PDFs and client resources, ensuring alignment with brand and accessibility standards. Launched a redesigned internal newsletter and managed creative assets using BMO’s docket system.

Accessibility Standards Collaboration Project Management Digital Publishing Version Control Communication

Education

Degrees, certifications, and relevant coursework

Seneca Polytechnic

Diploma, Graphic Design

2009 - 2011

Completed a diploma in Graphic Design, focusing on visual communication, design principles, and digital media production. Developed skills in graphic design software and techniques, preparing for a career in creative industries.