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Thomas Friedrich

@thomasfriedrich

Senior CRM Specialist at Gaming1 who improved retention by 5% through redesigned customer journeys and automated campaigns.

At Gaming1, I led lifecycle and retention strategy across 10+ iGaming brands in European, Latin American and US markets. I redesigned customer journeys and automated campaigns, improving retention rates by 5% within six months.

At Betclic Group, I managed retention and reactivation across sportsbook markets, including France, and supported annual GGR growth of 15–20%. Earlier, I collected and validated live sports data at Sportradar, developing knowledge of sports operations and betting workflows.

Experience

Work history, roles, and key accomplishments

GA

Senior CRM Specialist

Gaming1

Sep 2021 - Jan 2026 (4 years 4 months)

Led lifecycle and retention strategy across 10+ iGaming brands, covering 200K+ players and monthly CRM budgets up to €300K. Reversed revenue decline in underperforming markets, delivering average growth of +10% within 12 months.

BG

Sportsbook Campaign Executive

Betclic Group

Apr 2017 - Feb 2020 (2 years 10 months)

Managed retention and reactivation strategy across multiple European and African sportsbook markets, including France with 1M+ players and monthly budgets up to €2M. Supported annual GGR growth of 15–20% through CRM retention and promotional optimisation.

CRM Retention Reactivation Segmentation Campaign Management A B Testing Promotional Mechanics Event Driven Campaigns Email Marketing Push Notifications Budget Management Sportsbook IGaming

SP

Data Journalist

Sportradar

Mar 2014 - Apr 2017 (3 years 1 month)

Collected and validated live sports data during international events, developing strong knowledge of sports operations and betting workflows.

Data Collection Data Validation Sports Data Betting Workflows

RG

Events & Communication Assistant

Rapaces de Gap

Jun 2016 - Sep 2016 (3 months)

Supported communication, media relations and event operations for a professional ice hockey organisation.

Communication Skills Media Relations Event Operations

Education

Degrees, certifications, and relevant coursework

AS

AMOS International Sport Business School

International Sport Business Studies, International Sport Business Studies

2015 - 2017

Pursued International Sport Business Studies with main subjects in Management, Marketing, Economics, Communication, and Business Law.

LN

Lycée Notre-Dame

Baccalauréat, Economics and Social Sciences

2011 - 2014

Completed Baccalauréat in Economics and Social Sciences, with main subjects including Economics, History, Mathematics, and Foreign Languages.

Tech stack

Software and tools used professionally

Tableau

Salesforce

Emarsys

Power BI

Availability

Looking for a job

Location

Belgium

Authorized to work in

Salary expectations

40k+ EUR

Social media

Job categories

CRM Specialist Campaign Executive

Skills

CRM Strategy Customer Retention Customer Segmentation Reactivation Campaigns Churn Reduction Lifecycle Marketing CRM Optimization Promotional Mechanics Event Driven Campaigns Email Marketing Push Notifications A B Testing Budget Management Automated Customer Journeys User Segmentation

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