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Matthew Constable

@thesocialtactician

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I grow buzzing social media communities for sports brands | Freelancer & Digital Nomad

Colombia

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What I'm looking for

I'm a remote-working, organic social media specialist looking to help brands develop strategies that build strong online communities.

I want to help brands reach and retain their target audience, create quality content about their business, and see organic social media as a long-term investment.

I want to be able to work flexibly, but I commit to being available every weekday.

I started building online communities when I was 15 years-old.

My first project was an unofficial Southampton Football Club fanpage on Facebook.

What started as a hobby, supporting my favourite sports team, is now a community of more than 20,000 (organically obtained) followers from all over the world.

I learned how to earn an audience, how to involve them, and how to keep them engaged.

After graduating from University of Portsmouth, I joined the UK’s largest outdoor retailer as Social Media Executive.

I was part of a small (but talented) marketing team representing the Cotswold Outdoor and Snow+Rock brands.

As a one-person social media team, I spent nearly three years helping the business achieve its goals across more than six channels.

My proven strategies have earned more than 120,000 followers for sports and active brands on social media so far.

Experience

Work history, roles, and key accomplishments

Current

Founder & Social Media Marketing Manager

Current

The Social Tactician

Feb 2023 - Present (2 years 7 months)

Experienced in creating bespoke social media strategies and community-building for businesses and brands. I specialise in growing sports, active, and outdoor brands.

Clients include Tekkers and Huski.

Copywriting Influencer Marketing Reporting And Analysis Community Management Social Media Strategy Content Creation

Current

Social Media Manager

Current

Southampton FC News and Updates

Jan 2012 - Present (13 years 8 months)

Founded the largest unofficial Southampton Football Club fan page on the internet. Catapulted from 0 to 20,000 followers using organic social media strategies.

Social Media Management Social Media Strategy Community Management Copywriting

Social Media Executive

O&CC

Jul 2020 - Jan 2023 (2 years 6 months)

Created an organic social media strategy across all major Social Media platforms for the UK’s largest outdoor and sports retailer.

Working as the sole manager of the Cotswold Outdoor and Snow+Rock brands, I grew buzzing communities across Facebook, Instagram and Twitter with campaigns in support of the wider marketing strategy. I grew their Instagram and Facebook pages by over 100,000 followers

Copywriting Social Media Marketing Influencer Marketing Reporting Community Management Social Media Strategy