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Tham (Tracy) Le

@thamtracyle

Product Manager at HEX TRUST who launched Aura Wealth and rebuilt it in-house for live clients.

At HEX TRUST, I launched Aura Wealth, a mobile and web private wealth platform, on a white-label core, then rebuilt it in-house while it was serving live clients. I also designed a yield product engine and delivered Travel Rule compliance features across three regulatory domiciles.

At TECHCOM SECURITIES (TCBS), I delivered a new core margin system and coordinated the migration of 900,000 customers in a single cutover with no rollback. Earlier, I worked on SaaS products at BASE.VN and social listening analytics at INFORE TECHNOLOGY, where targeted campaigns and product enhancements increased freemium users by 30% in three months.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Hex Trust

May 2025 - Present (1 year 5 months)

Launched Aura Wealth, a private wealth platform, in four months and rebuilt it in-house while running in production. Designed a yield product engine and delivered Travel Rule compliance features across three regulatory domiciles.

Product Management Digital Assets Custody KYC AML Payments Trading Yield Products AI Agentic Workflows Roadmapping Stakeholder Management

Product Manager

Firegroup Technology

Jul 2024 - May 2025 (10 months)

Launched a TikTok Shop net profit tracking MVP across Asian and UK markets and an AI assistant for in-product guidance. Defined product roadmap from market research and user feedback, coordinating cross-functional teams.

Product Management Market Research Competitive Analysis Roadmapping Go To Market AI User Feedback Cross functional Coordination

Senior Product Owner

Athena TechHub

Aug 2023 - Jul 2024 (11 months)

Conducted market and stakeholder research to define product flows for investment analytics and wallet management. Led roadmap execution and sprint planning, increasing customer engagement by 10%.

Product Management Roadmapping Sprint Planning Backlog Prioritization Web3 Wallet Data Analysis AI Strategy

Senior Product Owner

Techcom Securities

Sep 2020 - Aug 2023 (2 years 11 months)

Owned product roadmap for term deposit, margin, and loan products, launching iSave and iSavePlus with 30,000 users in six months. Delivered a new core margin system and migrated 900,000 customers with no rollback.

Product Management Roadmapping Sprint Planning Backlog Prioritization Financial Services Securities Margin Lending Data Analysis Stakeholder Management

Business Analyst

Base.vn

Aug 2019 - Aug 2020 (1 year)

Analyzed stakeholder needs and designed workflows for time-off, policy management, e-signature, SOP, and learning products. Defined requirements and led delivery of multiple Base products.

Business Analysis Requirements Gathering Workflow Design Product Scope Roadmapping Stakeholder Reporting

Data Analyst & Project Manager

Infore Technology

Mar 2018 - Mar 2019 (1 year)

Led an analyst team delivering social media market and campaign reports for major clients. Increased freemium users by 30% in three months through targeted campaigns and product enhancements.

Data Analysis Project Management Social Media Analytics Campaign Reporting Product Enhancement User Behavior Analysis