Thabiso MTM
Open to opportunities

Thabiso M

@thabisom

Advertising expert focused on creative testing to maximize ROAS.

South Africa

What I'm looking for

I am looking for a dynamic role in digital advertising that offers opportunities for creative testing and growth.

I am an advertising expert with a strong focus on creative testing to maximize return on ad spend (ROAS). My experience includes working directly with a Senior Media Buyer who manages a substantial advertising budget of $2 million per year, achieving an impressive average ROAS of 5x. This hands-on experience has equipped me with the skills and strategies necessary to excel in the fast-paced world of digital advertising.

Throughout my apprenticeship at KTK Solutions, I have honed my expertise in various advertising platforms including Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads. I have learned the intricacies of ad copywriting and how to enhance landing page conversion rates through conversion rate optimization (CRO). Additionally, I have gained proficiency in using third-party tracking software to improve reporting accuracy, enabling me to make more informed decisions that drive campaign success.

My educational background includes a Bachelor's Degree in Business Administration from MANCOSA and a Bachelor's Degree in Mechatronic Engineering from Tshwane University of Technology. I am fluent in English, Afrikaans, and IsiZulu, which allows me to communicate effectively in diverse environments. I am passionate about leveraging AI to streamline the ad creative testing process, allowing for the testing of multiple ads simultaneously to maximize the chances of finding successful campaigns.

Experience

Work history, roles, and key accomplishments

KS

Media Buyer Apprentice

KTK Solutions

Jan 2024 - Apr 2024 (3 months)

As a Media Buyer Apprentice, I worked closely with a Senior Media Buyer managing a $2M/year advertising budget, focusing on maximizing ROAS through creative testing. I gained expertise in Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads, along with skills in ad copywriting and conversion rate optimization.

Education

Degrees, certifications, and relevant coursework

MANCOSA logoMA

MANCOSA

Bachelor's Degree, Business Administration

Pursued a Bachelor's Degree in Business Administration, focusing on the principles of business management and administration.

Tshwane University of Technology logoTT

Tshwane University of Technology

Bachelor's Degree, Mechatronic Engineering

Completed a Bachelor's Degree in Mechatronic Engineering, integrating mechanical, electronic, and software engineering principles.

Tech stack

Software and tools used professionally

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Thabiso M - Media Buyer Apprentice - KTK Solutions | Himalayas