Thabiso M

I am an advertising expert with a strong focus on creative testing to maximize return on ad spend (ROAS). My experience includes working directly with a Senior Media Buyer who manages a substantial advertising budget of $2 million per year, achieving an impressive average ROAS of 5x. This hands-on experience has equipped me with the skills and strategies necessary to excel in the fast-paced world of digital advertising.

Throughout my apprenticeship at KTK Solutions, I have honed my expertise in various advertising platforms including Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads. I have learned the intricacies of ad copywriting and how to enhance landing page conversion rates through conversion rate optimization (CRO). Additionally, I have gained proficiency in using third-party tracking software to improve reporting accuracy, enabling me to make more informed decisions that drive campaign success.

My educational background includes a Bachelor's Degree in Business Administration from MANCOSA and a Bachelor's Degree in Mechatronic Engineering from Tshwane University of Technology. I am fluent in English, Afrikaans, and IsiZulu, which allows me to communicate effectively in diverse environments. I am passionate about leveraging AI to streamline the ad creative testing process, allowing for the testing of multiple ads simultaneously to maximize the chances of finding successful campaigns.