Thabiso M
@thabisom
Advertising expert focused on creative testing to maximize ROAS.
What I'm looking for
I am an advertising expert with a strong focus on creative testing to maximize return on ad spend (ROAS). My experience includes working directly with a Senior Media Buyer who manages a substantial advertising budget of $2 million per year, achieving an impressive average ROAS of 5x. This hands-on experience has equipped me with the skills and strategies necessary to excel in the fast-paced world of digital advertising.
Throughout my apprenticeship at KTK Solutions, I have honed my expertise in various advertising platforms including Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads. I have learned the intricacies of ad copywriting and how to enhance landing page conversion rates through conversion rate optimization (CRO). Additionally, I have gained proficiency in using third-party tracking software to improve reporting accuracy, enabling me to make more informed decisions that drive campaign success.
My educational background includes a Bachelor's Degree in Business Administration from MANCOSA and a Bachelor's Degree in Mechatronic Engineering from Tshwane University of Technology. I am fluent in English, Afrikaans, and IsiZulu, which allows me to communicate effectively in diverse environments. I am passionate about leveraging AI to streamline the ad creative testing process, allowing for the testing of multiple ads simultaneously to maximize the chances of finding successful campaigns.
Experience
Work history, roles, and key accomplishments
Media Buyer Apprentice
KTK Solutions
Jan 2024 - Apr 2024 (3 months)
As a Media Buyer Apprentice, I worked closely with a Senior Media Buyer managing a $2M/year advertising budget, focusing on maximizing ROAS through creative testing. I gained expertise in Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads, along with skills in ad copywriting and conversion rate optimization.
Education
Degrees, certifications, and relevant coursework
MANCOSA
Bachelor's Degree, Business Administration
Pursued a Bachelor's Degree in Business Administration, focusing on the principles of business management and administration.
Tshwane University of Technology
Bachelor's Degree, Mechatronic Engineering
Completed a Bachelor's Degree in Mechatronic Engineering, integrating mechanical, electronic, and software engineering principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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