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UM@uviwembadla
Dedicated Paid Social Campaign Manager with fintech and retail expertise.
South AfricaI am a dedicated Paid Social Campaign Manager with a strong background in the fintech, automotive, retail, and petrochemical industries. My expertise lies in quantitative and qualitative analysis, A/B and multivariate testing, and implementing innovative paid social strategies. I pride myself on my exceptional communication skills, which facilitate effective client engagement and team collaboration.
Currently, as a Paid Media Specialist at Group M, I have successfully implemented remarketing strategies that resulted in a 15% increase in conversion rates for Sage. My ability to leverage advanced audience segmentation techniques has driven a 20% year-over-year boost in customer engagement for Tiger Brands. I am committed to staying current with industry trends and continuously optimizing campaigns to maximize performance and ROI.
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Work history, roles, and key accomplishments
Group M
Sep 2022 - Present (3 years 2 months)
Implemented highly effective remarketing and advanced audience segmentation strategies, resulting in a 15% increase in conversion rates and a 20% YoY boost in customer engagement for key clients. Developed and executed innovative paid media strategies across Google Ads and social media, driving targeted traffic, generating leads, and maximizing conversions while continuously optimizing campaigns t
Mindshare
Jan 2021 - Aug 2022 (1 year 7 months)
Executed precision-targeted paid media campaigns, achieving a remarkable 30% YoY increase in ad engagement and a significant 25% enhancement in conversion rates through dynamic creative optimization and strategic ad copy. Conducted in-depth competitive analysis and implemented rigorous bidding optimizations, leading to a substantial 30% reduction in Cost Per Acquisition and a 20% increase in Retur
Degrees, certifications, and relevant coursework
Certification, Information Technology: Systems Development
Grade: Top 15% of Class
Graduated in the Top 15% of Class.
BHNational Diploma, Strategic Advertising Management
Activities and societies: Majored in Advertising; Minored in journalism, Media Law, and Public Relations.
Majored in Advertising. Minored in journalism, Media Law, and Public Relations.
MCCertification, Professional Development
Forward, offered by McKinsey, is a free, five-month online learning journey that equips young talent with must-have practical skills to help them succeed in the future of work. It focuses on critical leadership, business, and digital skills that are relevant and transferable across industries and roles.
Software and tools used professionally
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