Open to opportunities

Uviwe Mbadla

@uviwembadla

Message

Dedicated Paid Social Campaign Manager with fintech and retail expertise.

South Africa

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my skills in digital marketing and campaign management to drive impactful results.

I am a dedicated Paid Social Campaign Manager with a strong background in the fintech, automotive, retail, and petrochemical industries. My expertise lies in quantitative and qualitative analysis, A/B and multivariate testing, and implementing innovative paid social strategies. I pride myself on my exceptional communication skills, which facilitate effective client engagement and team collaboration.

Currently, as a Paid Media Specialist at Group M, I have successfully implemented remarketing strategies that resulted in a 15% increase in conversion rates for Sage. My ability to leverage advanced audience segmentation techniques has driven a 20% year-over-year boost in customer engagement for Tiger Brands. I am committed to staying current with industry trends and continuously optimizing campaigns to maximize performance and ROI.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Group M

Sep 2022 - Present (2 years 9 months)

Implemented highly effective remarketing and advanced audience segmentation strategies, resulting in a 15% increase in conversion rates and a 20% YoY boost in customer engagement for key clients. Developed and executed innovative paid media strategies across Google Ads and social media, driving targeted traffic, generating leads, and maximizing conversions while continuously optimizing campaigns t

Remarketing Segmentation Google Ads Paid Social A B Testing Data Analysis Google Analytics Conversion Tracking

Biddable Specialist

Mindshare

Jan 2021 - Aug 2022 (1 year 7 months)

Executed precision-targeted paid media campaigns, achieving a remarkable 30% YoY increase in ad engagement and a significant 25% enhancement in conversion rates through dynamic creative optimization and strategic ad copy. Conducted in-depth competitive analysis and implemented rigorous bidding optimizations, leading to a substantial 30% reduction in Cost Per Acquisition and a 20% increase in Retur

Paid Media Competitive Analysis ROI Analysis

Education

Degrees, certifications, and relevant coursework

MICT SETA

Certification, Information Technology: Systems Development

Grade: Top 15% of Class

Graduated in the Top 15% of Class.

Boston Media House

National Diploma, Strategic Advertising Management

Activities and societies: Majored in Advertising; Minored in journalism, Media Law, and Public Relations.

Majored in Advertising. Minored in journalism, Media Law, and Public Relations.

McKinsey

Certification, Professional Development

Forward, offered by McKinsey, is a free, five-month online learning journey that equips young talent with must-have practical skills to help them succeed in the future of work. It focuses on critical leadership, business, and digital skills that are relevant and transferable across industries and roles.