teresa a braggs
@teresaabraggs
Content & Brand Leader driving growth, product adoption, and brand transformation through messaging.
IndiaWhat I'm looking for
I’m a Content & Brand Leader with 8+ years driving growth, product adoption, and brand transformation across enterprise, startup, and agency environments. I lead cross-functional teams and build communication systems that deliver measurable business outcomes—turning complex product and legal needs into clear, consistent messaging across channels.
Most recently, at Target Corporation, I owned messaging strategy for a 10M+ member loyalty ecosystem and delivered a 52% increase in engagement through clearer value communication. I also defined requirements for an AI compliance tool that cut content review cycles by 30%, and I’ve scaled lifecycle and product communication to grow revenue from near-zero to a primary lifecycle channel within 12 months at FoundIt (formerly Monster Jobs).
Experience
Work history, roles, and key accomplishments
Owned messaging strategy for Target’s 10M+ member loyalty ecosystem, aligning product, CRM, growth, and legal stakeholders across channels. Drove a 52% engagement increase through clearer value communication and lifecycle messaging, and reduced content review cycles by 30% by defining requirements for an AI compliance tool.
Co-founder & Director
Badnām Films
Dec 2018 - Present (7 years 6 months)
Co-founded and built an independent creative practice spanning film, writing, and international collaborations. Produced and directed SabChangaSi/AllWasGood (Peace Film Prize at the Berlin International Film Festival, 2022) and secured international fellowships and grants from institutions including Goethe-Institut, German Informatics Society, and Flaherty Film Institute.
Lead, Lifecycle & Product Content
FoundIt
Jun 2023 - Jul 2024 (1 year 1 month)
Led lifecycle and product communication across APAC and MENA markets, growing lifecycle-driven revenue from near-zero to a primary lifecycle channel within 12 months (YoY). Increased email open rates from 5–8% to 46%+ and achieved 89% click-to-open rate (YoY) by shifting messaging from task-based to outcome-based framing.
Senior Copywriter
The Glitch (WPP)
Jun 2022 - Jan 2023 (7 months)
Created culturally driven campaign concepts and copy across social, video, and brand touchpoints for clients including Netflix, Spotify, Amazon, and Apple. Built full-funnel communication strategies in partnership with multidisciplinary creative teams.
Brand Communications Manager
LAIQA Period Care
Apr 2020 - Jun 2022 (2 years 2 months)
Defined communication strategy and voice for India’s first gender-neutral period care brand. Owned end-to-end UI/UX content for the LAIQA Period Pal app and led pre-, during-, and post-launch messaging, including relaunching the brand website and social media presence while building and leading a 10+ person cross-functional team to drive adoption.
Communications Associate
Narrative Asia
Dec 2019 - Apr 2020 (4 months)
Developed communication strategies across enterprise, public-sector, and consumer brands including Sony, IBM, and Invest Karnataka. Translated complex technologies and policies into clear narratives across digital and film formats.
Education
Degrees, certifications, and relevant coursework
Mount Carmel College
Bachelor of Arts (Honours), Communication & Media Studies
2016 - 2020
Grade: First-class distinction
Earned a B.A. (Hons.) in Communication & Media Studies from Mount Carmel College, graduating with first-class distinction.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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