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Dev Jayakrishnan

@devjayakrishnan

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Creative Director and Product Marketer who turns complex products into clear brand and in-product messaging.

India

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What I'm looking for

I’m looking to keep building at the intersection of creative, product, and marketing—owning brand voice and go-to-market messaging, embedding with product teams, and driving measurable engagement and growth.

I’m a Creative Director & Product Marketer with 9+ years helping brands and products communicate with clarity—spanning brand voice, in-product messaging, and campaign thinking. I work at the intersection of creative, product, and marketing, embedded with the teams building the thing, and my work has driven measurable outcomes like 30% engagement growth, 4x content performance, and 200% crowdfunding targets.

I’ve built voices from scratch and led creative teams through Practical Creative Strategy, making complex products feel simple across healthtech, Product Marketing FMCG, platforms, and entertainment. I’ve also scaled communication through multi-touch channels—brand identity, lifecycle messaging, ads, and internal/external comms—while translating briefs into clear execution across formats.

Experience

Work history, roles, and key accomplishments

Creative Director

Southbay Advertising / Spirit Media

Led creative output across branded content and entertainment marketing, owning tone, pacing, and animation direction while translating strategy into deliverables. Grew social presence from 3K to 12K organically in five months and directed Apollo’s Hotstar series Think About It.

Creative Direction Entertainment Marketing Brand Voice Team Management Campaign Strategy Social Media Growth Client Communication

Co-Founder, Brand & Marketing

Oaf. Records

Co-founded an independent music label, building brand identity, communication strategy, and marketing infrastructure from scratch. Secured partnerships with Levi’s, Fab India, and Chumbak and led a crowdfunding campaign that reached 200% of its target in 30 days.

Brand Identity Marketing Strategy Partnership Development Crowdfunding Creative Strategy Copywriting Marketing Campaigns

Copy Supervisor

Pink Lemonade Communications

Led copywriting across digital and internal communication for clients including Tata Global Beverages, Jockey, Royal Enfield, GE Healthcare, and Lenovo. Ensured messaging consistency across campaigns and internal stakeholder communications.

Copywriting Internal Communications Digital Content Stakeholder Management Campaign Development SEO

Copy Lead - Product & Brand

Phablecare

Embedded with product, design, and growth teams to translate what was being built into in-app, lifecycle, and campaign communications users could understand and act on. Defined and scaled Phablecare’s brand voice, improving engagement by 30% and increasing social following by 40% while leading a team of writers.

Product Marketing Brand Voice Development Lifecycle Marketing Copywriting Team Leadership Google Analytics HubSpot Meta Ads Management

Copywriter

Bang In The Middle Advertising

Turned unclear briefs into simple, effective communication for clients including Virgin Atlantic, Doctors Without Borders, and Honda.

Copywriting Brief Interpretation Campaign Development Client Communication

Senior Copywriter

Sunny Side Up Advertising

Wrote campaigns and communications for healthcare, retail, insurance, and FMCG brands including Apollo Pharmacy, Aster DM Healthcare, Max Life Insurance, Britannia, and Big Bazaar.

Insurance Copy Retail FMCG Communication Content Strategy Multi Channel Copy Brand Management