Teodora Bertorelli
@teodorabertorelli
Commercial Lead and Head of Sales driving growth through account management and business development.
What I'm looking for
I’m a Commercial Lead and sales leader with a track record of scaling rapid-growth international start-ups across the UK, Australia, and Singapore. I’m at my best building and nurturing relationships with colleagues and C-level stakeholders, while staying calm and effective in high-pressure, target-driven environments.
Most recently, I’ve been the Commercial Lead at Peckish (remote), shaping business development and commercial strategy for a Dutch-born startup in hospitality. Peckish’s computer-vision powered AI agent automates stocktaking, supports inventory management, and integrates with restaurant POS systems—work that sits right at the intersection of customer value and go-to-market execution.
Previously, I led sales and account growth as Head of Sales & Account Management at Packfleet, where I built a high-performing sales function, implemented a CRM, perfected the sales pitch, and helped define product-market fit. Before that, I managed 60 top hospitality accounts as a Key Account Manager at Slerp and held roles at Booking.com, ShopBack, Deliveroo, and earlier customer-facing and operational positions, consistently delivering revenue growth, upselling/cross-selling impact, and strong onboarding and training.
Experience
Work history, roles, and key accomplishments
Commercial Lead
Peckish
Oct 2025 - Present (10 months)
Commercial Lead for a Dutch-born startup selling to the hospitality industry in Europe and North America, including business development and commercial strategy. Peckish uses a computer-vision AI agent for automated stocktaking and integrates with restaurant POS systems.
Head of Sales & Account Management
Packfleet
May 2022 - Sep 2025 (3 years 4 months)
Head of Sales & Account Management, building a high-performing sales function and implementing a CRM. Worked on sales pitch improvements and helped define product-market fit for Food & Beverage and Retail.
Key Account Manager
Slerp
Mar 2021 - Apr 2022 (1 year 1 month)
Managed a portfolio of Slerp’s 60 top accounts in the hospitality sector. Responsibilities included client relationship management, growth opportunities, upselling and cross-selling, onboarding new sites, and training on new products and features.
Home Partner Manager
Booking.com
Apr 2020 - Dec 2020 (8 months)
Home Partner Manager/Account Manager covering large and mid-sized accounts across multiple Australian states in the home stays/holiday rentals business. Managed accounts across NSW, Western Australia, and South Australia.
Account Manager for ANZ, managing over 650 Australian and international brands for APAC’s digital loyalty and discovery platform. Drove monthly revenue targets over $1M and supported vertical growth including Fashion, Health & Beauty, and Travel & Activities.
Partnerships Manager
EatClub
Jun 2018 - Oct 2018 (4 months)
Partnerships Manager supporting a Melbourne startup’s launch in Sydney CBD and suburbs. Helped coordinate launch efforts for the company founded by celebrity chef Marco Pierre White.
Commercial Manager, South & SE
Deliveroo
Jan 2017 - Nov 2017 (10 months)
Commercial Manager for South and SE London, responsible for business development across 26 areas and acquisition of new partners and national restaurant chains. Managed key account priorities, supported account managers against quarterly KPIs, and coordinated local marketing campaigns and promotions.
Senior Business Development Manager
Deliveroo
Nov 2014 - Jan 2017 (2 years 2 months)
Senior Business Development Manager, joining a team of 15 to drive growth for a London tech start-up. Supported the company’s path to tech unicorn status and being the fastest growing company in Europe.
Account Manager, Online Sales
Leisurejobs
Apr 2014 - Nov 2014 (7 months)
Account Manager for Online Sales, responsible for sourcing and account managing new business in the hotel and restaurant sector. Supported advertising of vacancies from entry level to senior management roles.
Assistant Operations Manager
Bespoke Hotels
Aug 2012 - Feb 2014 (1 year 6 months)
Assistant Operations Manager overlooking the Events and Restaurant departments and weekly revenue. Responsible for recruiting, training, and supervising staff.
Senior F&B Associate
InterContinental Hotel Park Lane
Nov 2009 - May 2012 (2 years 6 months)
Senior F&B Associate working in events, a newly renovated Arch Bar, and the Cookbook Café. Supported food and beverage operations across these venues.
Junior Marketing Consultant
Remedio Pharmaceuticals
Jun 2008 - Aug 2009 (1 year 2 months)
Junior Marketing Consultant (internship) supporting market research and marketing campaigns for a local company merged with an international brand. Contributed to marketing campaign execution during the internship period.
Education
Degrees, certifications, and relevant coursework
Oxford House College
International Tourism Management, Tourism Management
2009 - 2010
Studied International Tourism Management in London at Oxford House College.
West University of Timișoara
Bachelor of Arts (Double Honours), Economics and Marketing
2006 - 2009
Completed a BA double honours in Economics and Marketing at West University of Economics and Business Administration in Timișoara.
Availability
Location
Authorized to work in
Job categories
Skills
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