Open to opportunities

Kratika Pandey

@kratikapandey

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I build product, growth, and content discovery experiences for consumer technology.

India

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What I'm looking for

I'm looking to build and scale consumer-facing products where I can combine product discovery, growth strategy, market research, partnerships, and user-experience execution.

At Lumio, I own product discovery for smart TVs, projectors, and content discovery experiences that simplify home entertainment. I identify product opportunities and India market fit through market research and competitive analysis.

I manage OTT partnerships across 9+ platforms and write PRDs, content recommendation frameworks, and user-experience logic for TLDR, a TV and web content discovery platform. I’ve also built Lumio’s influencer ecosystem through creator research, partnerships, content planning, and barter collaborations.

At Vedantu, I developed the FY’25 offline-business P&L for 25+ centers, shaped pricing and discounting strategy, and led ASP analysis with COO and CFO leadership. I improved enrollment operations with a 90% conversion TAT and implemented VLC ERP, cutting third-party costs by 31%.

I’ve also driven 50,000+ leads, increased website conversion from 1.3% to 16%, and built UI/UX and go-to-market plans for an e-commerce marketplace serving rural shops. My work combines product thinking, growth strategy, research, and execution.

Experience

Work history, roles, and key accomplishments

Current

Associate Product Manager

Current

Lumio (Circuit House Technologies)

Nov 2025 - Present (11 months)

Owned end-to-end product discovery, market research, and competitive analysis across product categories. Managed strategic OTT partnerships and authored PRDs for content discovery platforms.

Product Management Market Research Competitive Analysis PRD文档撰写 Stakeholder Management Content Discovery Influencer Marketing

Growth Associate, Offline Business

Vedantu Innovations Pvt. Ltd.

Jul 2024 - Nov 2025 (1 year 4 months)

Analyzed and developed offline business P&L for 25+ centers, focusing on pricing and market trends. Developed product pricing and discounting strategies, and implemented VLC ERP to cut third-party costs by 31%.

P&L management Pricing Strategy Market Analysis ERP Implementation Sales Efficiency Stakeholder Management

Strategy & Growth Intern

Vedantu Innovations Pvt. Ltd.

Dec 2023 - Jun 2024 (6 months)

Identified cities based on competitor market and online demand, generating 50,000+ leads. Boosted website conversion from 1.3% to 16% by building dynamic website functionality and mapping target cities.

Market Research Lead Generation Conversion Rate Optimization CRM Enrollment management

Space Shuttle Apprenticeship

Under25 – Media Production

Mar 2021 - Jun 2024 (3 years 3 months)

Established brand partnerships with Redbull, Vivel, Epigamia, and Trell for marketing campaigns. Created marketing content and organized social media campaigns.

Brand Partnerships Marketing Campaigns Social Media Content Creation

Investment and Social Media Marketing Intern

Agility Ventures

Apr 2023 - May 2023 (1 month)

Built a pipeline of early-stage startups for funding and partnered with 10+ portfolio companies to boost social media campaigns. Led marketing efforts for GITEX Global'23.

Investment Analysis Social Media Marketing Partnership Management Event Marketing