Open to opportunities

Lisa Hobday

@lisahobday

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Senior marketing manager driving revenue with lifecycle CRM, behavioral segmentation, and always-on automation.

United States

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What I'm looking for

I’m looking for a role where I can own lifecycle/CRM programs end-to-end—turning customer insights into experiments, automation, and measurable ROI—while partnering with sales and creative to scale always-on campaigns and improve retention, acquisition, and conversion.

I’m a strategic, execution-focused marketing leader with an MBA and 10+ years driving brand voice, messaging, and integrated campaigns across B2B and B2C. I translate customer insights into scalable lifecycle programs, using behavioral segmentation, A/B testing, and always-on automation to improve conversion, retention, and growth.

In my recent roles, I’ve generated $30M in incremental sales through multi-partner campaigns and optimized lifecycle engagement—doubling partner financing sales year-over-year and lifting loyalty participation by 137%. I lead cross-functionally while staying hands-on with campaign analytics, ROI measurement, and copywriting, building marketing workflows that move from strategy to measurable outcomes.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Panasonic

Sep 2018 - Mar 2019 (6 months)

Doubled Amazon sales in one month for the Home Hawk program by creating SEO-optimized listings and customer-centered copy. Improved CTR by 22% through Sponsored Product Ads optimization and retargeting, and grew online retail visibility by 38% across major retail partners.

SEO Amazon Listings Sponsored Product Ads Retargeting Trade Show Marketing