
Tatjana Pavlovic
@tatjanapavlovic
I build engaging social media, email, and video campaigns that grow brand visibility and audience engagement.
What I'm looking for
I've supported Yaupon Brothers American Tea through multi-channel marketing, social media, email campaigns, media relations, and product-launch communications.
As a Marketing Specialist, I developed, scheduled, and analyzed targeted social content while producing email campaigns informed by performance tracking and A/B testing. My work strengthened brand voice, reach, and audience engagement.
I've also edited short-form Reels and TikToks for a dance account, using creative storytelling, captions, transitions, trending audio, and visual effects to support retention and follower growth.
My background in anthropology shapes how I approach customer outreach and culturally sensitive communication. I'm currently pursuing a Master’s in Mass Communications with a concentration in Social Media.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
Yaupon Brothers American Tea
Jan 2026 - Aug 2026 (7 months)
Led multi-channel marketing efforts, including social media and email campaigns, to drive brand growth and increase audience engagement. Produced and managed email marketing campaigns, optimizing reach and conversion rates through performance insights and A/B testing.
Freelance Video Editor for Dance Account
Freelance
Sep 2025 - Apr 2026 (7 months)
Edited and produced short-form video content for social media, enhancing audience engagement through creative storytelling. Collaborated with dancers to align edits with creative vision and brand identity.
Internal Project Manager for Press & Exchange
Yaupon Brothers American Tea
Aug 2025 - Dec 2025 (4 months)
Managed media inquiries, newsletter campaigns, and cross-departmental communications during a paid remote internship. Supported product launches by developing internal and external communication strategies.
Sales Representative
Yaupon Brothers American Tea
Aug 2024 - May 2025 (9 months)
Proactively reached out to retail stores to promote and sell tea, increasing brand visibility and expanding product distribution. Built relationships with retail buyers to secure product placement and negotiate contracts.
Internship
Yaupon Brothers American Tea
Feb 2024 - Aug 2024 (6 months)
Completed paid remote internship in marketing and customer outreach for a tea company. Applied anthropological principles to enhance customer outreach and develop culturally sensitive practices.
Advanced Studies Tutor
Pinellas County Schools
Jan 2023 - May 2024 (1 year 4 months)
Served as a positive role model for students, demonstrating strong morals and effective communication while tutoring across all middle school subjects. Guided students through homework and assignments, fostering academic growth.
Cashier/Customer Service
Chicken Salad Chick
Jan 2022 - May 2023 (1 year 4 months)
Assisted customers by providing detailed product descriptions and addressing needs, ensuring a positive front-of-house experience. Upsold products and promoted limited-time offers, contributing to increased sales.
Education
Degrees, certifications, and relevant coursework
University of Florida
Master's degree, Mass Communications
2025 -
Pursuing a Master's degree in Mass Communications with a concentration in Social Media, expected to continue beyond the current date.
HubSpot Academy
Social Media Marketing, Social Media Marketing
2025 - 2027
Certification in Social Media Marketing issued by HubSpot Academy, valid from September 2025 to October 2027.
University of South Florida
Bachelor's degree, Anthropology
2023 - 2025
Completed a Bachelor's degree in Anthropology from 2023 to 2025.
St Petersburg College
Associate in Arts
2021 - 2023
Earned an Associate in Arts degree from 2021 to 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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